All-Inclusive Guide to Professional Blog Writers and How to Become One 

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The biggest asset of professional blog writers is the art of using words in a way that helps them connect and convey complicated ideas with flair. They craft engaging content intending to help businesses and individuals alike establish their online presence.

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Do you know the secret behind their captivating words? Tending to their audience’s needs first. This blog takes a close look at professional blog post writers and covers different aspects of being – and hiring – one. Let’s get started!

What Are Professional Blog Writers?

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Professional blog writers are folks who write blog posts and articles as a means to earn an income. They research topics, craft engaging content, and ensure their writing is simple and easy to understand. Being a writer of this caliber means you need to learn constantly and keep thriving in your industry. That’s why you’ll find expert writers always on the lookout for innovative ways to share simple ideas in a unique yet meaningful way.

Blog writers are very important for businesses that want to reach more people online. They help companies by writing posts that inform about products or give helpful advice. This may encourage visitors to buy said product or use a service. 

Famous Professional Blog Writers

A professional blog writer creating content on a laptop.

Source: Freepik

Let’s look at some of the most inspirational blog writers. Each of them has set benchmarks for others to follow. 

1. Gary Vaynerchuk

Gary Vaynerchuk, co-founder of VaynerMedia and VaynerX, is a prominent figure in entrepreneurship. He doesn’t just theorize about business and marketing, he puts his ideas into action and achieves impressive results. 

This interesting blend of practical experience and engaging communication style makes his content informative and impactful. Gary emphasizes the importance of passion, hustle, and taking calculated risks to achieve success. He encourages readers to find their niche and build a business around what they love.

2. Christene Barberich

Christene Barberich is an important figure in digital media. Her writing empowers women by letting them explore fashion/ lifestyle topics and stay updated on current trends. Christene’s way of connecting with readers on these subjects has made her a top voice in creating content.

Barberich has her own way of professional blog writing. She combines storytelling with useful tips. Her work draws in readers by talking about things they care about in a way that feels personal. She also helped to start Refinery29. This is a site that aims to inspire and empower women with diverse content.

3. Kristina Bazan

Kristina Bazan is famous for her fashion blog, Kayture. It quickly got a huge following for its cool style and fashion advice. Kristina’s expertise in writing has made her blog a go-to option for fashion lovers.

She knows how to grab her audience’s attention with interesting content. Her collaborations with brands like Louis Vuitton show her influence in the fashion world. Besides that, she has also launched her own fashion line.

4. Brian Clark

Brian Clark is the brain behind Copyblogger. This is a must-visit blog for entrepreneurs wanting to get better at copywriting and content marketing.

Brian really gets what his audience is looking for and delivers it in a way that hits the mark. His skills in making content engaging have also led to the start of Copyblogger Media. This venture has changed how online content is created and shared.

How Much Do Professional Blog Writers Make?

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Ever wondered how much money blog writers make? It turns out, their earnings can range a lot, depending on their skills and where they work. You can find blog writers on a myriad of platforms. Let’s explore a few further!


Indeed features contract-based blog writing jobs that offer around $20 to $35 an hour. Freelancers generally earn a similar rate. Their average hourly wage falls between $20 and $30. 

For full-time jobs, the pay scale differs according to the experience the candidate has. Junior web content writers can expect to make $35,000 to $40,000 a year. Those with over five years of experience in content writing can earn significantly more. Their salaries range from $80,000 to $130,000 a year. 


On Upwork, professional blog writers can earn anywhere from $10 to $150 per hour. The average earning falls between $20 to $30 per hour for many writers. Those with expertise in specific fields like finance can demand higher rates. They can go up to $100 per hour or even more.

Freelancers who have won awards or are recognized in their field can charge around $100 per hour for article writing for websites. This platform allows for a wide range of rates depending on the writer’s experience and the project’s complexity. 


Pricing for blog writing gigs can vary on Fiverr. SEO-optimized blog posts start at $5 to $60 per project. For more specialized content, such as landing pages, writers can charge around $100. Then come the Pro writers, who are recommended by Fiverr for their expertise. They typically charge over $150 per project.

Technical blog writing is also a popular service on Fiverr. The best-selling gigs in this domain range from $20 to $30. The prices can vary based on the project’s requirements and the writer’s experience. 

How to Become a Professional Blog Writer?

Blogging on a laptop.

Source: Freepik

The steps below will help you to become a professional blog writer. 

  • Practice writing regularly. Write about topics you love. This builds your writing skills and helps you find your unique voice. You can also find help for writing online and discover effective tips to write a blog.
  • Next, learn about SEO to help your blogs rank in search results. There are free online courses and articles that teach the basics of SEO.
  • Now that you have basic blogging knowledge, it is important to create an online portfolio to showcase your work. You can use free websites to display your best writing pieces. This portfolio will help you get noticed by clients and land writing jobs.
  • Networking also plays an important role in becoming a professional blog writer. Join online communities of writers and bloggers to share tips and job opportunities. Engaging with these groups can lead to collaborations and more work.

For more inspiration and tools to elevate your blog writing, be sure to read our guide on the free content generator.

Advantages of Hiring Professional Blog Writers

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Hiring professional blog writers can transform your website or blog. They bring expertise and creativity that boost your online presence.

1. High-Quality Content

Professional writers produce high-quality content that engages readers. They know how to craft compelling stories that keep people coming back for more. This level of quality helps your blog stand out and have an edge over your competitors.

They also understand grammar and style. This means fewer errors and mistakes for your blog. Such writing helps you show your professional expertise to your audience.

2. Expertise in Various Niches

Professional writers often specialize in specific niches. This expertise means they can produce authoritative content in your field. Their diverse knowledge adds depth and credibility to your blog.

They also bring fresh perspectives to familiar topics. This can make your content more interesting and engaging. Such expertise and creativity lead to content that resonates with your audience.

3. SEO Optimization

Professionals know how to optimize content for search engines. They ensure your blog posts rank and appear at the top in search results. 

They use keywords without compromising the quality of the writing. This balance between SEO and readability ensures your content appeals to your readers.

4. Time-Saving

Hiring writers saves you time. Creating content takes hours that you can use to focus on other parts of your business. Let writers handle the content while you grow your business.

You won’t have to worry about deadlines or content schedules. Professional writers are used to working with deadlines. They ensure your blogs are delivered on time and even make changes promptly.

5. Consistency in Posting

Consistent posting keeps your audience engaged and helps to attract more readers. Professional writers can maintain a steady flow of content which is key to building an online presence.

Usually, these writers help you to plan out and develop a content calendar. This planning ensures that your blog covers a variety of topics. With this approach, your content strategy appeals to a wider audience.

Final Thoughts

Professional blog writers are making a splash in digital marketing with their resonating words. They boost websites and businesses’ online presence by creating attention-grabbing content. By investing in these skilled writers, you can amplify your reach to a global audience.

Are you starting a personal blog and looking for the right ideas? If so, try our Blog Post Idea Generator now and create content that captivates your readers.

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