5 Proven Techniques for Article Writing for Websites

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Article writing for websites is about creating valuable, informative, and engaging content. It helps you reach your audience effectively, whether you are a business owner, blogger, or freelancer. 

Illustration of the Concept of Blogging

Source: Freepik

When you write articles for a website, it is different from writing on other platforms. There are different factors to consider including SEO (primarily including keywords), readability, and user intent. 

In this article, we’ll discuss what article writing is and how to do it right. In the end, we’ll look through some websites that pay you to write. Let’s get started!

What is Article Writing for Websites?

Article writing for websites is creating content tailored to the website’s brand message and core values. It should provide the website’s readers with the expected information whenever they visit the site. If the information is delivered right, it can even eventually increase conversion rate and sales.

How to Excel in Article Writing for Websites?

Illustration for Article Writing on Laptop

Source: Freepik

Now that you know what article writing is, let’s discuss the ways below to excel in this. You can create captivating articles for your company blog page by following them. They’ll help you to turn casual visitors into loyal customers.

Improve Your Writing Skills

It’s very common to suggest reading more to improve your writing. While that’s sound advice, there might be something even more effective. What’s that, you wonder? Practice: the key to getting better at anything, be it writing or anything else. 

Simply put, writing continuously can make your voice smoother and more confident. You need to understand that it’s not only about grammar or spelling but also about clarity and cohesion. Explore different writing techniques and choose one that fits the criteria of your requirements.

Follow a Clear Content Plan

Graphical Illustration of Content Planning

Source: Freepik

Undoubtedly, writing involves thinking. In the words of Isaac Asimov “Writing, to me, is simply thinking through my fingers”. And that’s the base for our second step to excel in writing articles for websites — having a content plan in hand! 

Having a plan in place will help you stay focused and organized throughout the writing process. Sometimes the client (website’s owner or manager) provides the content plan, but you may need to create your own at times. A content plan includes the following basic elements:

  • Conducting research.
  • Organizing ideas.
  • Creating an outline.

Whenever you write articles for websites, an outline for a blog is the key to crafting a successful blog! Explore our guide to learn how to do it right for your next blog once you have a content plan ready.

Write for Your Target Audience

This step is very crucial in website article writing. You don’t only need to research what topic is trending, but also about your targeted audience. Understand their pain points, know their interests, and answer their doubts. It’ll help you to connect with them effectively. 

Bonus Tip: Use tools like Google Analytics, Facebook Insights, or SurveyMonkey to collect and analyze data about your target audience.

Keep SEO Best Practices in Mind

SEO Analytics Concept

Source: Freepik

SEO is important because it helps you to increase your audience traffic and revenue. According to Backlinko, the top 3 search results on Google get over half of all user clicks. That’s huge! And if you want to be there, you need to master SEO.

We discussed clarity and cohesion in the first step above. It comes when the article flow is smooth and the headings are skimmable. It’s also an important practice in SEO, in tandem with enhancing readability. Other common SEO elements include:

Meta Title and Description

The meta title is a catchy hook that aims to reel in readers in 60 or fewer characters. The meta description is a descriptive text that tells the visitor what’s inside the blog. It usually consists of 150-160 characters. 


Keywords are the phrases that people use to search for information online. They are of two types: primary and secondary. You need to incorporate them organically in your website’s content to improve its SEO. Use them in your title, headings, content, and meta description. Also, be sure to avoid keyword stuffing or overuse.

Speed and Performance

Graphic of a Girl Trying to Improve Speed to Ensure Fast Loading of the Webpage

Source: Freepik

This factor refers to how fast your website loads when a visitor visits it. If the website doesn’t take much time to load and functions smoothly, the performance is considered good. Such metrics will help you to retain visitors and even attract more. 

If it takes much time to load, it may frustrate the visitor, causing them to abandon your site. So, be careful here. Tools like Google PageSpeed Insights, GTmetrix, or Pingdom help you test and improve your website speed and performance.

Link and Backlinks

Links and backlinks are the connections that link your website to other websites. They majorly affect your credibility and SEO. Use them tactfully to link to other relevant and authoritative websites and blogs, but avoid broken or spammy links. Use backlinks to get other relevant and authoritative websites and blogs to link to your website, but avoid low-quality or irrelevant backlinks.

For all the website bloggers, our guide regarding the title tag in WordPress is very helpful. We recommend reading it and clearing your all doubts related to it.

Stay Up-To-Date on the Latest Trends

The fifth and final step to excel in article writing for websites is to keep up-to-date on the latest trends. Staying abreast with the current happenings will affect your content and your ability to connect with your audience’s interests, needs, and expectations. 

If you are on the lookout for a customizable and free content generator, we’ve got you covered! Explore our guide to learn more about this amazing tool that Content Gorilla offers you!

Websites That Pay You to Write

There are different websites to write articles that pay you if you can write top-notch content for them. We’ll discuss two of them below.

  1. HireWriters
Home Page of HireWriters

Source: HireWriters

HireWriters is one of the top websites for content writing. Like other freelance platforms, it connects writers with businesses and individuals seeking content creation services. 

Writers can find a range of writing opportunities, from articles and blog posts to product descriptions and more. They can select projects based on their interests and expertise, with flexible deadlines and payment rates. 

The website offers a user-friendly interface and allows writers to build relationships with clients for potential ongoing work. Thus, it’s suitable for writers looking for diverse writing projects and consistent opportunities to earn.

  1. B. Michelle Pippin
Hiring Writers Webpage of B. Michelle Pippin

Source: B. Michelle Pippin

B. Michelle Pippin is another article writing website. The owner, B. Michelle Pippin, is a writer, speaker, and entrepreneur who helps women entrepreneurs create success on their own terms.

She is looking for experts with hands-on experience to write for her business site, WomenWhoWow. Pippin’s focus is on content that caters to women entrepreneurs, and she is open to both video submissions and written articles for her blog. 

She only asks that the content be original and of high quality. The writers who create exceptional enough content to be published in her members-only newsletter are usually paid more. 

Final Thoughts

So, whenever you think of how to write articles for websites, this guide is your go-to source. You’ll stay in the know by covering all necessary aspects of writing articles for websites! You’ll also find the reviews of a couple of article-writing sites that pay you for your writing services.

If you’re looking for ideas to write about, explore our Free Blog Post Idea Generator. It’ll help you craft unlimited ideas for your next blog within seconds while also offering unlimited customization. Try this now to create promising content that delivers value to your readers and grabs their attention!

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