What is the Character Limit on Instagram?

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With more than 1 Billion active users, Instagram is among the world’s most popular social media platforms. It is a place where you can share your photos, videos, stories, reels, and more with your friends and followers.  But, as you may already know, it is not just about visuals but also about words with a long-lasting impact. It is these words that can capture your audience’s attention and can make or break your Instagram posts. This article will address the query in this series – what is the character limit on Instagram?

Instagram old icon to new icon Gif

Source: Giphy

In an age where brevity is appreciated, Instagram’s character limit emerges as a challenge and an opportunity. It offers clarity to Insta users to understand your POV in less time. But at the same time, it’s challenging to say much in a few words that leave a lasting impression. 

The question arises here as to what is the IG character limit for your captions, bio, hashtags, and comments. And how can you make the most of your character count to optimize your Instagram posts? In this article, we will answer these questions and more. 

By the end of this article, you will have a better understanding of the Instagram character limit and how to use it to your advantage. 

Is There Any Character Limit on Instagram?

Yes, indeed! There is an ideal character limit for Insta text, including captions, bios, hashtags, comments, messages, and usernames. 

The maximum number of characters you can use in a caption is 2,200. This includes spaces, hashtags, and emojis. 

However, there are a few exceptions to this rule. For example, you can use up to 30 hashtags in a caption, even if that goes over the 2,200-character limit. You can also use up to 150 characters in your bio and 30 characters in your username.

We’ll discuss them in detail in the following sections. The next debate is how to write the perfect captions. This is our helpful guide on how to write an Instagram caption covering all the crucial info!

Instagram Character Limit for Captions

Insta Caption Examples

Source: Content Gorilla

This section covers what is the character limit on Instagram for captions. As we mentioned earlier, the maximum Instagram post character limit is 2200 characters, including spaces and punctuation. 

Ideally, you should cover the content for your caption in 130-150 characters keeping it concise yet catchy. It ensures that your entire caption is visible without the need to click “more.” Brevity pulls in optimal engagement and drives maximum likes. 

Here’s our quick tutorial on how to make spaces in the Instagram bio with effective strategies.

Instagram Character Limit for Bios

Example for Optimized Insta Bio

Source: Instagram

An Insta bio is a brief space on your IG account where you express your personality in a few selective words. Keeping it impactful yet succinct with a pre-defined limit is the key to leaving a long-lasting impression on your Insta followers.

It’s time to know what is the character limit on Instagram for bios. Usually, Insta bios have a character limit of 150 characters. Make it spectacular by optimizing it with keywords and incorporating the right CTA with your contact info and a link if appropriate.

Instagram Hashtag Character Limit

Trendy IG Hashtag Examples

Source: Content Gorilla

On Instagram, you can include up to 30 hashtags in a single post. You should also aim for a strategic mix of popular and niche-relevant hashtags. If done right, these tags help you get more audience and boost visibility.

Now, why should you consider Instagram’s character limit for hashtags? It’s best to stick to 30 or fewer #s to ensure all the hashtags are visible to the Insta users who might be interested in your post. 

Instagram Comment Character Limit

Insta Comment Character Demonstration Via Example

Source: Instagram

You’ve liked someone’s post and now you’re about to comment on it. Wait, do you know the accurate Instagram comment character limit and how to do it right?

Insta comments can contain up to 2200 characters (the same limit as captions). We recommend keeping them short, simple, and catchy, though. Try to make them around 180-200 characters in length to maintain the interest of other users.

Sometimes it is challenging to copy Insta text to use as your own captions or comments. Explore our guide and check out our helpful tips on how to copy text on Instagram.

Instagram Character Limit for Message

The character limit for Instagram direct messages (DMs) is 1000 characters. This means you can write up to 1000 characters, including spaces and punctuation, in a direct message or private conversation on Instagram.

IG Username Character Limit

Your Instagram username is your unique identifier on the platform, which can include letters, numbers, and underscores. It’s important to choose one that is easy to remember. 

The ideal Instagram username character limit is 30 characters, but try to keep it around 15 characters or less to ensure it’s easily recognizable.

If you want to know how to make an Instagram bio multiple lines, check out our go-to guide with easy-to-follow steps!

Bonus Trick: How to Exceed the Ideal Character Limit on Instagram?

No, what should you do if you have exceeded the Instagram max characters while writing a caption?

Of course, you should try to complete it in the already defined range by Instagram. But if for any reason, you are left with a few words and need some more character space, the comment section is your ultimate solution! 

Use it and add the remaining content as the 1st comment so your followers can view it easily.


This was your go-to guide on Instagram character limit, and we left no query behind. Still, if you have any questions in mind, feel free to ask in the comments section! We’ll answer them ASAP.

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Leverage its customized settings with an easy-to-use interface. Have fun and get the best captions now! And the best part? You won’t have to ask “Is there a word limit on Instagram”!

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