Writing SEO Blog Titles That Drive Traffic And Retain Readers

You have a deadline in two hours and you are scrolling through the laptop screen brainstorming to come up with engaging headlines for SEO.

Sound familiar?

When you look at the latest numbers, you will find that 60% of B2B marketers face problems increasing their engagement. A lot of writers also struggle to come up with catchy SEO blog titles for their blogs. They worry that if the title is not interesting, people will scroll past their blog without giving it a second thought. And they’re right.

Source: Freepik

This lack of engagement has less to do with your, or a company’s, marketing techniques. Rather, it has more to do with your, and their, SEO blog titles. Catchy blog titles for SEO make all the difference when your blog is trying to rank against multiple blogs of the same title. 

Let us take a look at SEO blog titles and how they differ from page titles.

What are SEO Blog Titles?

An SEO blog title is the main description of the blog displayed on Google’s search engine result page (SERP). It is the first thing people see and as such it is responsible for bringing in traffic. This title mostly contains the primary keyword you are trying to rank for. You may have seen titles like, 10 Online Stores That Help You Save Money or The Best Hiking Trails In America. These blog titles will make the audience click on the blog in an instant and read through it in an instant for the keywords “online stores” and “hiking trails in America”, respectively.

SEO Title Vs Page Title

A page title is the H1 heading that you use on the top of your SEO blog. The readers only see this title when they open your blog. These titles may sound like this, GPT 3 Blog Generator Features You Probably Didn’t Know. This particular SEO title includes the keyword, “GPT 3 Blog Generator” but the phrase “You Probably Didn’t Know” is the one that catches the reader’s eye.

On the other hand, an SEO title is the meta title displayed on Google’s SERP. It highlights the type of content a reader will find in your content. So, give your meta title more oomph or substance to attract as many readers as you can.

What Do Search Engines Look for in a Blog Title?

Source: Freepik

Search engines read articles looking for keywords. A search engine goes through the following steps while reading a document:

1. The first thing a search engine looks for in a blog title is the keyword. 
2. If the keyword is included in the blog title, the search engine can pick it up easily. 
3. Then the search engine looks for relevant links that fall back to the original website. 
4. This circle of linking back to the original website drives traffic directly to your product. 

As a result, a unique outline, attractive character length, and quirky topics work as additional elements that elevate the ranking of your blog.

For example, a blog title claiming Molecular Analysis Shows Water Is Important For You might be ignored by readers. On the other hand, Why You Can’t Live Without Water will have the reader surfing through the webpage within seconds. Why? Because the second title speaks to the urgency of human nature and piques the curiosity of the reader. 

How to Craft The Perfect SEO blog title?

Creating the perfect SEO blog title is like putting pieces of a puzzle in perfect order. The pieces that we are talking about are keywords, relatability, and uniqueness.

Find The Right Keywords

Keywords are the central part of SEO writing. A search engine searches for relevant keywords as it reads through your blog. That is why it is essential to integrate relevant and semantically related keywords to drive traffic to your website. Make sure the keyword is not too long or too short. A keyword that has been shown to drive better traffic can be used in the meta title and increase the blog’s visibility.

Be Relatable

People are always interested in things they can easily relate to. The same principle can be applied to SEO writing. If a reader is able to relate to the title, they will immediately open your blog. For example, an SEO title that says How To Manage Your Social Media Profile? will be more relatable than Factors Increasing Engagement on Social Media Apps. The key to being relatable is avoiding using complicated words. Select the words that are easy to understand and relate to. You can also add numbers to show the reader that you are saving their time.

Add An Element Of Surprise

When you come across blog titles like, Dog Saves Owner From A Near Death Experience, alarm bells will start ringing in your head. The actual blog may be a simple incident where a dog warns the owner of a small fire, but you will be hooked as soon as you read the title. Such clickbait titles may seem cringe, but you can use them to get your audience’s attention. You can also use tools like Blog Post Idea Generator to come up with interesting titles of your own.

SEO Blog Title Examples

Blog titles for SEO revolve around a few themes. Once you understand these themes, you will be able to create SEO blog titles without a second thought. Here are the common themes that govern most blogs.

How-To Blogs

Blogs that describe the process of doing a task or give guides come under the category of how-to blogs. Their SEO titles can look like the following:

• How To Use an AI Blog Generator?
• How To Use AI Content For Better Reach?
• How To Save Time While Remaining Efficient?

Listicles

An article that explains a variety of objects in list format is known as a listicle. You can come up with various titles for listicles. These lists may include a list of items you want to buy, a list of life tips, or simply a list of lifestyle blogs. Take a look at the following ideas for titles of list articles:

• Top 10 Websites For Content Creation
• Top 5 blog Generating Ideas To Boost Your Business
• 7 Amazing Secrets Of Copywriting

Informative Blogs

Google has allowed everyone to search for anything they are curious about. People are always searching for information on any topic they find interesting. Blogs that provide complete information on, for example, maintaining an HVAC system, traveling across the world, or buying a new product come into this category. Here are a few example titles for such blogs:

• Everything You Need To Know About Blog Idea Generator
• A Complete Guide To Running A YouTube Channel  
• A To Z Guide To Becoming A Social Media Manager

Final Thoughts

SEO blog titles make all the difference when you are writing blogs for your website. You can use the ideas given in this blog to come up with blog titles of your own. If you don’t have time to come up with unique SEO titles, you can always use our blog post idea generator to come up with exciting SEO titles.