The thought of meeting with customers is nerve-wracking for many salesmen. However, writing a consumer facing blog post allows you to communicate with your consumers rather easily – and directly.
A consumer facing blog post helps businesses win over their consumers. If you look carefully at various blog website examples, you will see that most of their articles are consumer facing blog posts.
Source: Freepik
These types of articles have multiple backlinks. They also include call-to-actions and subtle cues to help customers. Some consumer-facing blogs also include separate buttons. These clickable items redirect the customers to their sign-up page.
Understanding the Consumer-Facing Blog Phenomenon
Source: Freepik
Blogging has made it easier for people to advertise their products and services. People who used to spend millions of dollars on advertising can now use Search Engine Optimization (SEO) to grow their modern blogs. SEO allows you to push your blog to the top search results on Google.
That is why consumer facing blog posts have become so popular. These posts speak directly to the consumers and help them explain what they need. And that means businesses don’t need to spend as much time and resources on advertising. They can create consumer facing blog posts to generate leads. Simple!
Importance of Writing a Consumer Facing Blog Post
Source: Freepik
People want information, and when they find that information in a consumer facing blog post, they continue reading. 37% of marketers prefer consumer facing blog posts over other marketing strategies. They believe that consumers are more likely to read a blog that provides knowledge than to click on a flashy advertisement.
Moreover, Mike Volpe, a business and commerce executive, reveals that 70% of the leads generated by Hubspot are from older blogs. The fact remains that blogging is a consistent source of generating leads. That is why businesspeople choose to create a content strategy when starting a blog.
In today’s society, people are always looking for the right answers. Thus, the best corporate blogs focus on providing these answers through their blogs.
Let us move forward and look at the key benefits of writing a consumer facing blog post.
Key Benefits of a Consumer Facing Blog
Source: Freepik
Most people think that blogs convey information or merely a good read. However, a consumer facing blog post is where people find exactly what they are looking for. They can simply open the trending blog and voila! They find links to their favorite products.
The following reasons will allow you to appreciate the tactical advantage of writing such blog posts for your customers.
1. Put Your Blog In the Spotlight
Consumer facing blog posts give the readers a front-row seat to your website. That’s your chance to show them what your brand is about. When they are able to review all your services and products, they can make an informed decision to buy from or invest in your brand.
2. Enhance User Experience
Many people want clarification about the brand they’re doing business with when they open ione of its blogs. A consumer facing blog post helps users understand your products/ services and the way you work. It improves the user experience on your website and generates leads in the process.
3. Build Authority
Articles that include a lot of research build the authority of your blog. That gives the reader the impression that they have found the right place for their business. Thus, consumer-facing blogs cement your position as an expert in your field and bring in more business.
4. Provide A Manual
When you buy a machine, you follow the instructions given in the manual to set it up. Consumer facing blogs act as manuals of a brand’s products and outline all the steps necessary to make the most out of them.
5. Build A Connection
When companies interact directly with their customers, they develop a sense of trust. Consumer facing blog posts build a connection between businesses and consumers. Thus, the consuemrs feel seen when they find the answers to their questions directly from the brand itself.
What Makes a Consumer-Facing Blog Effective?
Source: Freepik
An effective consumer facing blog has certain elements that set it apart from regular blogs. People are not just going to click on a link because they feel like it. You will have to convince them to move on to the next title on your website.
Follow the given steps to ensure that your consumer facing blog achieves all the targets you have set for your business.
- Create an eye-catching title with the core keyword to grab the audience’s attention.
- Begin your introduction with a striking sentence and get right to the point.
- Add authentic information and statistics to make sure your blog provides value.
- Sprinkle hyperlinks throughout your blog post to increase traffic to your website.
- Add images, GIFs, and buttons to make sure a reader goes through the whole blog.
- Conclude your blog by pointing towards your products/ services and add a clear CTA.
5 Examples of Successful Consumer Facing Blogs
Source: Freepik
The best corporate blogs are the ones that focus on consumers’ problems. They discuss various pain points of their customers and provide solutions to their problems. As a result, consumers find the blog posts interesting and continue reading them.
Following are the top five consumer facing blog posts that do it right.
Adidas’s Trail Running Shoes Blog
Source: Adidas
Adidas is a high-end brand for athletic and streetwear, and its blog allows you to get the latest updates on new products. The article, Trail Running Shoes Vs Running Shoes: What’s The Difference? is one of the great consumer facing blog post examples. The blog starts with an interesting introduction and discusses certain pain points for the reader. By now, the reader has a vested interest in the article. They want in. Which means the article did its job.
Hubspot’s Marketing Plan Blog
Source: Hubspot
Hubspot takes a direct approach when writing consumer facing blog posts. Their 6 Steps to Create an Outstanding Marketing Plan is a great consumer facing blog. The introduction of the article grabs the audience’s attention immediately. Many links and buttons fill the empty spaces between each paragraph. The headline of the article includes the word, “free templates” and the article also includes a carefully placed call to action. This blog is a perfect consumer facing blog post example because it combines value and advertisement in one space.
Refinery 29’s Maxi Dress Blog
Source: Refinery 29
Women want comfortable clothing when they are going out for an errand. Refinery 29 solves this problem with the blog post, 16 Black Maxi Dresses You’ll Live In This Season. This short blog starts by addressing the problem of dressing up to go out. It then offers the solution of wearing maxi dresses to feel comfortable. As you scroll down, you find a list of affordable maxi dresses with pictures and prices. This is one of the few consumer facing blog post examples that cleverly combines full-fledged ads with the content of a blog.
Originality AI’s Direct Plagiarism Blog
Source: Originality AI blog
Originality AI is one of the most reliable AI detection tools out there, but its blog is even more impressive. Let us examine the consumer facing blog post example, Direct Plagiarism in the Age of AI, and see if it checks all the boxes. The introduction jumps right into the topic and breaks down the article’s content into four bullet points. As you scroll down to read, you will see that the article is full of backlinks. These hyperlinks help increase web traffic to the blog’s homepage and increases impressions. It’s well-crafted and delivers insights. What more could you want?
Content Gorilla’s AI-Generated Blog
Source: Content Gorilla
If you want to write a blog with an advertisement, take a look at the blog. AI-Generated Website Content: The Ultimate Guide for 2024. This blog provides readers with a complete guide on using AI-generated website content in blogs. The blog starts with an attention-grabbing introduction. It then moves on to explain AI content generators and how they work. The step-by-step explanation, images, and backlinks attract and retain attention while also increasing organic reach. The readers have everything they need to start using Content Gorilla’s AI-generated website content.
Wrap Up
Consumer facing blogs are the new marketing tools that people use to grow their business. If you want to increase website traffic to your blog, you can write consumer facing as well. And why not use a free blog post idea generator to help you get started? Take the next step now and see how a consumer facing blog can help you expand your business!
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.