There are millions of brands worldwide. Can you name them all? Of course not. What’s the factor behind some successful brands like Nike, Airbnb, and Coca-Cola that almost everyone knows? Let’s explore.
Source: Freepik
Built on effective marketing, they share narratives that resonate with their audience. For example, Coca-Cola promotes itself via Coke Studio. And have you seen Nike’s world-famous Just Do It campaign? It literally smashed the advertisement industry!
A famous quote by Arianna Huffington (HuffPost’s founder) sits perfectly here. “People think in stories, not statistics, and marketers need to be master storytellers.” The brands we discussed above have mastered this art. Through narrative-based storytelling, they’ve created an emotional connection, establishing trust and loyalty.
By sharing their compelling story in ads and blogs, brands differentiate themselves and build a community. And this approach drives business profits. In this article, we’ll explore how the best brand blogs excel in storytelling and marketing.
What Makes a Brand Blog Successful
Several key elements contribute to the success of the best brand blogs. Let’s discuss them below one by one.
Compelling storytelling
The foundation of successful brand blogs is captivating storytelling. These narratives humanize the brand, making it relatable and memorable. Moreover, informative and engaging content speaks directly to the brand’s customers’ interests. It establishes the brand as an authority and keeps readers coming back for more.
Emotional connectivity
Modern blogs of successful brands establish an emotional bond with their audience. They curate and design content to evoke feelings and create a sense of belonging. As a result, customers can resonate with brand values more naturally. Alan Weiss (author and public speaker) echoes this thought when he says, “Logic makes you think. Emotion makes you act.”
Consistent brand voice
When you come across the best marketing blog examples, you’ll discover they have a consistent personality. It shines through in all their content. It reflects the brand’s values and positions it in the market. Laura Busche defines brand positioning beautifully. According to her: “Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.”
Strong visuals and design
High-quality images, infographics, and videos are essential in making the blog visually attractive. They break up the text, support the context (idea), and make the content more shareable. Moreover, effective use of branding elements, e.g. logos and color schemes, creates a cohesive and memorable brand identity. That’s how it ensures a positive user experience.
Consistent posting schedule
Generally, the best business blogs post new content regularly, whether daily, weekly, or monthly. This consistency builds anticipation and trust, showcasing the brand’s activity and commitment. Hence, regularly published and updated blogs keep the audience engaged and encourage return visits.
6 Best Brand Blogs to Get Inspired From
A strong brand presence isn’t just about physical space. Online visibility matters too. The following top brand blogs have cracked the code on content strategy. As a result, they stay front and center in their customers’ minds. Let’s explore how they do it.
Nike
Source: Nike
Nike is a true realization of Walter Landor’s saying: “Products are made in a factory but brands are created in the mind.” This brand doesn’t sell just sneakers or apparel, but a lifestyle. From its humble beginnings as Blue Ribbon Sports, Nike has risen to become a global sports powerhouse. It consistently meets and exceeds its customers’ expectations.
Founded by Bill Bowerman and Phil Knight, Nike is famous for its innovative marketing strategies. Their blog shares news on brand heritage. They also cover product launches, athlete collaborations, sports culture, and sustainability. They leverage authentic storytelling, strong visuals, and a motivational voice. That’s why their readers connect with these stories for inspiration and achieve their athletic goals.
Coca-Cola
Source: Coca-Cola
When it comes to exceptional blog brands, Coca-Cola is truly unforgettable. It was founded in 1886 by a Georgian pharmacist, John Stith Pemberton when he created the original formula for the refreshing drink. Today, The Coca-Cola Company owns this iconic beverage brand. And their marketing strategy is centered around leveraging this nostalgia.
Focusing in on the blog, they share brand news, their rich history, sustainability efforts, and community stories. The nostalgic factor helps them highlight the brand’s timeless appeal and evoke strong emotions in readers. Moreover, they use captivating storytelling, a clean layout, high-quality graphics, and a friendly brand voice. This way they make you (and other readers) feel like you’re part of the Coca-Cola story.
Source: WhatsApp
Brian Acton and Jan Koum (Yahoo employees) founded WhatsApp in 2009. It was born out of a desire for a simple, reliable messaging app. Today, it has over 3 billion monthly active users and is owned by Meta Platforms, Inc. The WhatsApp blog offers a behind-the-scenes look at how this global phenomenon continues to evolve.
The team shares stories on innovation, product updates, and community impact. This highlights the brand’s commitment to connecting people worldwide. Recently, WhatsApp launched Meta AI and they’re guiding users about it via their blog page. This is just one example of how this blog excels in captivating storytelling, using strong, on-brand visuals and a clean design to engage readers. And that’s what makes it one of the best brand blogs.
L’Oreal Paris
Source: L’Oreal Paris
Did you know L’Oreal Paris has been a beauty icon for over 100 years? It was founded in 1909 by a young chemist named Eugene Schueller. What’s surprising is that the company has remained family-owned for over a century. And the Bettencourt Meyers family still holds controlling shares.
L’Oreal Paris blog is one of the best blog website examples. It offers a wealth of information on beauty, skincare, haircare, makeup, and fragrance. It focuses on empowering women (their targeted audience) through self-expression and self-care. The blog’s unique aspects include engaging storytelling, striking visuals, and a design that is both modern and elegant. Overall, the brand’s voice is inviting and relatable, making it a popular destination for beauty enthusiasts.
Alibaba
Source: Alibaba
Alibaba is a Chinese E-commerce Group of companies founded by Jack Ma and his associates. Today, it’s a global digital leader in retail. The Alibaba blog focuses on the world of global trade. It covers news on eCommerce, logistics, marketing, and technology. They strictly follow Chris Brogan’s quote: “The key is, no matter what story you tell, make your buyer the hero.”
Their target audience is SME beginners, wholesalers, importers/ exporters, entrepreneurs, and industry leaders. The blog, specifically designed for its target audience, features inspiring journeys of Alibaba merchants and data-driven analysis of market trends. Strong visuals and a clean, user-friendly layout make the content easily digestible. Overall, their consumer-centric marketing strategy never fails to win their hearts and keep them returning for more!
IKEA
Source: IKEA
IKEA was founded in 1943 by Ingvar Kamprad. It derives its name from his initials, his childhood farm, Elmtaryd, and the nearby village, Agunnaryd. It’s one of the world’s best home furnishing brands, renowned for affordable, stylish furniture. Talking about their blog, it’s a hub of creativity, authenticity, practicality, and inspiration – much like their products.
They use compelling storytelling to share IKEA’s history and the stories behind its designs. Furthermore, stunning visuals, minimalist design, and a friendly tone help readers connect with the brand and products more naturally. Explore this blog to know the world’s #1 home refurbishing brand’s take on home decor! You’ll find news and tips about innovative design and home inspiration on here, all to help you create your dream home.
How to Start a Blog for Your Brand
Source: Freepik
Starting a blog for your brand is a great way to connect with your audience and share your mission and values. The following are the essential steps to start it.
- Determine what you aim to achieve with your blog. Let’s say, increasing brand awareness, generating leads, or establishing authority in your industry.
- Select a user-friendly platform like WordPress, Blogger, Wix, or Squarespace. Consider your technical comfort level and customization options.
- Plan a content calendar with trendy and some of the best article topics. Ensure they align with your brand’s goals and audience interests.
- Use relevant keywords, meta descriptions, and high-quality images. They help you improve your blog’s visibility on search engines.
- Share your blog posts on social media, email newsletters, and other marketing channels to drive traffic. This sharing will help you engage with your audience and increase your reach.
Final Thoughts
There are many brands with blogs. But the best brand blogs we discussed today stand out for their relatable storytelling. Moreover, their catchy visuals and impressive design hook the readers immediately. Once you’re feeling inspired enough, our simple 5-step guide will help you start a blog for your personal brand.
Once you’ve decided to start your brand’s blog, use our Free Blog Post Idea Generator to select the best blog topics. This multilingual tool is completely free and offers adjustable settings to give SEO-friendly post ideas. Guess what? You’ll get unlimited ideas at $0 cost!
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.