How to Write an Instagram Caption That Gets Likes & Shares [+ A Free Tool Inside]

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Many Instagrammers find it challenging to come up with a good caption. Here lies the plain truth. Crafting an engaging caption is an “art” in itself. And nailing the answer to how to write an Instagram caption is no easy task either.

Are you also struggling to write a caption to make your followers pause mid-scroll and think, “Wow, I need to read this!” Don’t stress about it anymore as we’ve got it under control. In fact, crafting a killer caption (after reading this post, of course) is easier than you think. Yes, it only takes a few proven tips and some right strategies in place! 

Gif of a person saying, "Oh, It's Awesome"

Source: Giphy

From the what, why, and how of caption-writing to essential elements that make your captions stand out, we’ll walk you through everything you need to level up your Insta game. Let’s begin by addressing the ‘why’ in our guide on how to write an Instagram caption.

Why Is Writing a Good Instagram Caption So Important?

Graphic of a girl thinking about work

Source: Freepik

Before delving into how to write an Instagram caption, it’s super important to know why a good caption for an Insta post is crucial. 

Encourage Interaction

A good Insta caption has the potential to welcome followers by adding layers of meaning and context. Keep your caption thought-provoking and relatable so that more people can interact with it. This ultimately boosts your reach and makes the Instagram algorithm work effectively for your post (ranking).

Drive Traffic and Conversions

Captions do more than just entertain! You can strategically leverage them to promote your brand. For businesses, it’s a really good idea to announce new product launches, sales, and any updates via a caption. Don’t forget to add a link in your bio to all those updates so people can go and take advantage of it.

Strengthen Brand Voice

Consistent and engaging captions help reinforce your brand’s voice, mission, and values. They’re a great chance to differentiate yourself from competitors by keeping the wording well-written yet catchy and authentic. This helps your audience relate to you on a more personal level and nurtures stronger connections.

Boost Discoverability

Instagram’s search algorithm considers captions when suggesting content to users. Hence, you can boost your post’s discoverability (and SEO) by using the best Instagram hashtags, relevant keywords, or location tags in your caption. It dramatically increases the chances of your posts being found by a wider audience, including people who may not follow you yet.

Call to Action

With a clear call-to-action, captions can direct followers to your website, leading to increased traffic and potential sales. For example, if you want them to visit your website, participate in a contest, or purchase a product, make it clear in the CTA.

How to Write an Instagram Caption

CG Mobile Frame With Two Girls
Looking Towards Something Happily

Source: Freepik

Here we’re going to answer the most anticipated question — how to come up with Instagram captions? Let’s discuss some invaluable tips and untold tricks without any delay! Excited to know how to write Instagram captions? So are we to spill the tea!

Front-load important words

Write a killer hook to start your caption on the right note. For this, start with a catchy phrase, a value-adding keyword, or a question to grab attention fast. When you place important terms in the beginning, it piques the readers’ curiosity and helps you engage followers. For example:

Insta Caption With Important Words Frontloaded

Source: sophieuliano

Tell a story

Craft a captivating narrative within your caption. Share short (motivational) stories, personal experiences, or behind-the-scenes moments to build an emotional connection. It’ll help you to take your audience on a journey through words and engage them. This way, they’ll feel more invested in your content and message. For example:

Insta Post as an Example to Sharing a Motivational Lesson With Your Followers

Source: melrobbins

Evoke Emotions

Create emotions through your words, whether it’s humor, inspiration, or nostalgia, to make your caption memorable. It’s because emotional words tend to spark conversations and involve people on a more personal level. For example:

Insta Post With Fun-filled Caption

Source: weewee.daily

Make use of UGC 

Consider incorporating UGC (User-Generated Content) in your captions. Encourage followers to share their experiences, opinions, or stories related to your brand or products. By featuring this approach, you can enhance engagement, build trust, and showcase the real-life impact of your brand. For example:

Insta post integrating UGC

Source: stanley_brand

Offer value

Offer something valuable to your followers – whether it’s knowledge, inspiration, or entertainment. It should highlight how your content (e.g. a product or a service) can impact their lives. Solving a problem is one of the best formulas for crafting an engaging caption. For example:

Insta post showing how to add value

Source: Content Gorilla

Craft multiple caption drafts

It’s important to get multiple drafts for your next caption! It usually takes less than a minute to generate 10 or more caption samples. No, it’s not a lie but an AI-powered solution is making this happen. Literally! Here’s the tool — Free Captions Generator. Start leveraging this easy-to-use tool NOW to craft spectacular captions and make your followers pause, smile, and double-tap.

Free Captions Generator - A Free Tool Offered by Content Gorilla

Source: Content Gorilla

Be mindful of formatting

Use line breaks, emojis, and symbols strategically to make your caption visually appealing and easy to read. Also consider using symbols or formatting tools like bullet points or arrows to organize information or create emphasis. For example: 

Nicely formatted Insta post

Source: ubc_studentlife

Read our exclusive guide about how to caption an Instagram post to write one right. It also shares the scoop on how the Instagram algorithm works to rank your post.

Add a CTA 

Drive engagement by adding a clear CTA to your Instagram captions. You can ask a question or invite your followers to tag their friends or share their thoughts on your post. Sharing a link to your website (or any page you want) is another good idea. It simply encourages interaction and connection with your audience. For example:

Insta Post With a Catchy CTA

Source: daviddobrik

Pique intrigue

You can tease your audience with a hint of what’s to come by giving a cliffhanger. As a result, it’ll spark curiosity and encourage them to dive into it for more. You could also briefly mention something exciting you’re working on to generate anticipation. For example:

Insta post showing how to pique intrigue

Source: thegr8khalid

[Bonus] Getting – And Keeping – Your Audience’s Interest

Once you craft an interesting caption, these 3 tidbits will help you to retain your audience’s interest in your captions for a long time!

  • Create a mini-content series 

Think beyond single posts conveying an idea. Write captions that connect thematically across multiple posts, creating a mini-content series. This could be a travelogue, a recipe series, or even a fictional story that needs to be unfolded from time to time. That’s how you keep people connected and coming back for your next post by building anticipation.

  • Conduct caption contests

Looking to jazz up your Instagram captions? Try hosting caption contests! Encourage followers to complete sentences in 5 words, limit captions to 5 words max, or craft single-sentence stories. These contests boost creativity, making your posts more fun, engaging, and interactive. Give it a go and see your engagement soar! 

  • Consider testing different strategies

In the words of Adam Mosseri, “Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose.” Therefore, keep trying new things on Instagram and explore what works best. Stay flexible and avoid what doesn’t click. Adapt and improve for better results!

Elements of a Killer Instagram Caption

Exploring useful Instagram caption tricks is another crucial part of how to make a good Instagram caption. Hashtags, emojis, and your caption’s length can make or break your caption game. Let’s see below how to leverage hashtags and emojis in Insta captions to your advantage and boost discoverability. We’ll also take a look at what’s the accurate caption length for your post. 

Hashtags in a caption

Instagram Influencer's Post With the Optimal Number of Hashtags

Source: maryfergtzg

Hashtags are a very important aspect of the answer to how to write a good Instagram caption. They are the keywords or phrases preceded by the symbol ‘#’ that organize and categorize content. These metadata tags of Instagram help people find photos and videos easily according to what they’re interested in.

While adding hashtags to your next Insta upload, take care of their number to ensure maximum visibility. Incorporate no more than 5-10 tags with a mix of trendy and niche-related ones. Try to add one personalized (your brand’s) hashtag for distinctiveness. Don’t just settle for a strategy; keep on testing with different hashtag combinations to see what works when. This is just part of what Instagram has to say about optimal hashtagging.

Here’s an additional tip to get the most out of your hashtagging strategy: consider using up to 30 (relevant) hashtags in the first comment to elevate visibility chances.

Em😊jis in a caption

Insta post showing how to use emojis in a caption

Source: mayapolarbear

Wait! Are you thinking about why we’re discussing emojis in how to write captions? Well, 

emojis are small pictograms that add personality and emotion to your text (or captions). These nonverbal cues usually enhance the message’s impact and relatability.

You can replace certain words with the relevant emojis (just like we did above in this heading). Apply this trick where you want MAXIMUM attention. But avoid overusing them because it can break your caption’s impact instead of making it. 3 or 4 are enough per post. They can also help you to space out text if used wisely. 

Match them with the tone of your caption (and brand theme) to ensure relevancy. Try if you can place them in the end for maximum impact. Don’t forget to understand cultural differences to prevent misinterpretation.

Explore these Instagram emoji captions to say more in less – and differently!

Length of a caption

Post of an Instagram Influencer for a Long Caption Reference

Source: emilyventures

You’ve probably heard of keeping an Insta caption’s length to 125 characters. It’s the ideal case, as you can actually take it to 2200 characters. But the point is that your first 125 characters are the key. That’s because captions are truncated at 125 characters, which is what compels people to decide to explore your content further or scroll past it right there and then. Hence, starting strong is very important to attract more likes, shares, and followers.

If you have an interesting story to share, then don’t hesitate to exceed the truncation character limit. There’s a plethora of Insta post examples that attracted a lot of people with their captivating narratives. But here lies another important factor – readability. Make captions readable with line – or paragraph – breaks for clarity. 

There’s no singular answer to “How to write on Instagram?”. This is why we strongly support the idea of trying and testing out different strategies. That’s how you can check what works for you and what does not. 

Have you checked out our insider’s guide on writing long Instagram captions? From how long it should be to how to post it on IG, we’ve covered it all for you!

Now that you have crafted an amazing caption, it’s time to crosscheck whether the following factors are incorporated. Using them in your caption can skyrocket engagement!

Quick Points to Check Before Posting an Insta Caption

Graphic of Hands Checking Points to See What is Done

Source: Freepik

Do you want to make your followers stop scrolling? Then you need to give them a good reason to stay put. Let’s keep things simple and sorted. There’s a thin line between crafting a catchy and welcoming one-liner or a complex and irrelevant caption for your Instagram post. 

You usually make mistakes when you’re trying to square the circle. Remember that ‘something different’ is not always what we need to make an impact. To keep things working for your IG posts, the most crucial element is to pass your caption through some filters before posting on the ‘Gram. If it ticks the following boxes, it’s usually good to go!

  • untickedCatchy and relevant
  • untickedServing its purpose
  • untickedFollows 3S structure – Snappy, Simple, Spectacular
  • untickedFront-loaded with important information
  • untickedDoes not contain fluff or stuffed wording 
  • untickedIncludes a CTA with a clear indication of what to do next

In a nutshell, these quick points will help you to nail your next Insta post. You can take a screenshot of them for later use. Or you can bookmark this blog to keep it as a guide in your blogging toolkit for writing Instagram captions!

Examples of Good Instagram Captions

Graphic of People Who Are Appreciating Each Other and Giving Likes

Source: Freepik

Here are some examples for you to understand better how to write good Instagram captions. These engaging captions for Instagram will connect you with your followers at a different level.

  • For a delicious food pic: Food is my love language, and I’m fluent.
  • For a gratitude-filled post: Counting my blessings and embracing the little moments.
  • For a fitness post: Sweat today, shine tomorrow. 💪
  • For a motivational post: Dream big, work hard, stay focused. 
  • For a DIY project post: Turning ordinary into extraordinary, one creative idea at a time.
  • For a music playlist recommendation post: Let the rhythm take over the world.
  • For a pet post: Unconditional love, one paw at a time. 🐾
  • For a fly outfit post: Now I’m feelin’ so fly like a G6.
  • For a fashion post: Fashion is my language and style is my voice. 👠
  • For a behind-the-scenes work post: The hustle is real.
  • For a nature post: In awe of Mother Nature’s beauty. 
  • For a selfie post: Confidence level: selfie with no filter. 
  • For a book review post: Lost in the pages, found in the words. 
  • For a funny post: Life’s too short to be serious all the time. 
  • For a birthday post: Another year older, another year bolder! 🎂
  • For a farewell post: This isn’t goodbye, it’s see you later! 
  • For a candid friendship post: Surrounded by my tribe, where every moment is filled with love and laughter.


Are you an Instagrammer who’s feeling stuck in the middle of nowhere? Our all-in-one guide on how to write an Instagram caption can save you! After exploring how to write captions for Instagram here in detail, you can stop letting your posts sink in the sea of millions of others!

Everyone’s on the same page that a relatable caption can be the difference between a double-tap and a scroll-past. Usually, it takes time, effort, and resources to craft captions and even other sorts of content for your social media posts. But that doesn’t have to be the case now. Explore Content Gorilla tools that are 100% free and fully customizable to make your blogging life easier.

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