A Complete Guide to A Format Of Blog Writing That Works

Every other day, there comes a new blog format on the internet. These regular updates on blog format can confuse bloggers about the best blog format out of all of them. 

Source: Freepik

Now, what is the format of a blog? Well, a good format of blog writing includes a clear and organized structure that hooks readers and maintains a proper flow of ideas from the beginning to the end.

In this guide, we’ll break down everything you need to know about the format of blog writing, from setting up the perfect blog entry format and using a blog post format template to exploring blog examples. 

If you are a blogger who wants to start a blog site but doesn’t know the format of a blog, this guide is just what you need. So, let’s get started!

Why a Well-Structured Blog Outline Matters

Source: Freepik

We cannot deny the importance of well-structured and well-formatted blogs. This structure and format help in various ways, providing clarity, a smooth flow, good search engine performance, and much more. Let’s look into these one by one:

• Boosts clarity. 

A blog outline helps you organize your brainstormed thoughts and ideas. Outlining helps you create content that’s easy for readers to follow.

• Enhances organization.

Outlining keeps your content structured, so every point flows naturally. It avoids the mixing up of ideas and keeps everything organized.

• Improves SEO.

A blog with a clear outline and keywords can help you perform well in search engines. Effective structuring further improves the visibility of the blog.

• Provides a roadmap.

A well-structured format is a plan of action for the writer. It saves time by letting them know what step comes next. In other words, it streamlines the writing process.

Key Elements for a Format of Blog Writing

Source: Freepik

Let us now look at the elements of a format for a blog post that you can learn and take advantage of.

1. H1 Title

As writers/bloggers, we all know the importance of titles, right? Only 20% of people actually read the body while 80% of them don’t make it past the title. Hence, the title is very important as it is the key to retaining traffic.

The title is the first thing readers encounter, so it should be attention-grabbing. Moreover, the title should contain primary keywords and should be appropriately-lengthed, i.e. ~60 characters, for better SEO. 

2. Introduction

The next element in a blog post format is the introduction. The introduction also holds great importance as it is the key to hooking your readers. A good introduction should convey the idea behind the blog and the benefit of reading it.

To make your introduction interesting, you can start it off with a question, a statistic, or a fun fact. This will instantly make your readers curious to know more.

3. Body

This is the main crux of your blog. The body contains the main idea or information of your blog. In your body paragraphs, a smooth transition from one topic to another is very important.

Your body paragraphs should be short and readable. To keep readers hooked, you can add examples, facts, tips, etc. Make sure your content provides value to your readers.

4. Subheadings (H2s, H3s)

Do not create a wall of text. Organize your content into small sections using subheadings, such as H2s and H3s. These subheadings should contain keywords and provide valuable, relevant information.

Subheadings make it easier for readers to scan through your content, saving them time and energy while encouraging them to return.

5. Conclusion

Ending your blog with a good conclusion is very important as it gives closure to your audience. Your conclusion is the final impression of your blog.

Summarize the key ideas of your blog in the conclusion and highlight the most important points of your topic. A strong conclusion leaves a lasting impact on your readers.

6. Call to Action (CTA)

A CTA is an invitation for readers to take the next step, such as reading another blog, subscribing, sharing, or commenting. An effective CTA has a welcoming and friendly tone.

Moreover, a good CTA helps your site increase user engagement, which eventually drives traffic and improves search engine performance.

Sample Format of Blog Writing

Here’s a simple and evergreen format of blog writing that bloggers can use for writing blogs on any niche.  

• H1 title.
  • The main title of your blog. It should reflect the main idea of your blog and include your main keyword. For example, the title of this blog is: A Complete Guide to A Format Of Blog Writing That Works, which includes the core KW and is less than 60 characters.
• Introduction.
  • Start with a hook (question, interesting fact, or relatable statement).
  • Briefly introduce what your blog will cover.
  • Include your main keyword naturally.
• H2 Subheading 1
  • Explain “why” having your topics matters and any background your readers should have about the topic.
• H2 Subheading 2
  • Discuss different elements of your topic.
  • Use examples to support your content.
• H2 Subheading 3
  • Provide examples to inform, engage, and convince your readers of not only what they need to know but also of your authority on the topic.
  • Break down the structure of each example.
• Conclusion.
  • Summarize the key points.
  • Encourage readers to apply the lessons learned.
  • End with a call to action (e.g comment or share).
• Call to Action (CTA).
  • Invite your readers to take the next step (e.g., subscribe, check out other blog posts, etc.).

[Bonus] Tips for Creating an Effective Blog Outline

Here are some quick tips for using a format of blog writing for effective blog writing:

• Use short paragraphs.

Keep your paragraphs short and focused on one idea. This makes your content easier to understand and avoids overstuffing.

• Include keywords naturally.

Keywords help you rank higher and increase visibility in search engines. Add your target keywords throughout the outline, but avoid overstuffing them.

• Leave space for visuals.

Adding visuals can make your content more appealing. Leave spaces where you want to add images, charts, or infographics to make your blog more engaging.

• Add internal links.

Include sections where you can link to other relevant blog posts or pages on your site. This improves SEO and keeps readers engaged.

• Keep it flexible.

Remember, your outline is for your convenience, so feel free to alter it if new ideas come up while writing.

Bonus Tip: If you ever run out of fresh ideas for your blog, you can use tools like Content Gorilla’s Blog Post Idea Generator to get new ideas in minutes.

Conclusion

In conclusion, crafting a blog outline is an essential step before creating the actual blog.

The format of blog writing ensures your blog has a logical flow. By using headings, short paragraphs, and visuals, you can make your blog interesting and easy to read.

We hope this guide has helped you understand blog post best practices and will assist you in crafting better blogs in the future!