Are Professional Blog Post Writing Services Worth It?

Did you know that businesses with regular blog posting win 67% more leads than those without it? That’s why 80% of businesses nowadays use blogs as a marketing tool. These statistics underscore the importance of blogging or blog post writing services. 

Source: Freepik

Blogging is a beneficial way to attract, engage, and convert your target audience. At the same time, blog writing can be time-consuming and arduous. That’s where blog outsourcing comes in! Many businesses outsource their blog writing to skilled business blog writers. In lieu, some also have their in-house professional blog writers.

How to write an engaging blog post? Are professional blog post writing servcies a bane or boon? We’ll answer all such queries in this article and also share the best blog writing companies in the market. Let’s begin.

Why Your Website Needs a Well-Rounded Blog

Source: Freepik

Posting well-rounded blogs consistently on your website favors its growth. Add fresh and informative blog topics incorporating the keyword/s relevant to your business. Ensure to address the visitors’ pain points and offer valuable solutions.

In so doing, you can provide relevant content for readers from different sources. Such sources in particular are search engines, social media, email, and referrals. It can also help you generate more leads and conversions for your business. Moreover, it establishes your brand as an authority in your industry.

Thus, a well-rounded blog offers something for everyone. It’s the best way to keep visitors engaged and coming back for more.

How to Write a Good Blog Post

Source: Freepik

Follow the below-mentioned blog writing best practices to write an engaging post.

Do keyword research.

To write a good blog post, start with thorough keyword research. Find and analyze the words and phrases that your target audience uses to search for information online. 

Leverage using keyword research tools like Google Keyword Planner, Semrush, or Ahrefs. Target a mix of long-tail and high-volume keywords. Beginners ideally should target long-tail and low-competition keywords. 

Write for your audience.

Understanding your target audience is very important to writing a good blog post. Be sure to address your readers’ concerns (pain points) and interests (needs). 

Write as if you are answering the question “What’s in it for them”? Engaging content that’s easily digestible promotes a stronger connection. Furthermore, it encourages reader loyalty.

For all those folks who plan to start blogging soon, here’s our all-in-one guide on what to write in your first blog post.

Build authority through credible and unique content.

Another important aspect is to build authority through credible content. It should preferably be up-to-date and unique.

What does it mean? 

Simply put, you need to add reliable sources, statistics, and expert opinions to your blog post. It helps you to establish your credibility and boost your reputation and influence. Resultantly, the chances to attract more traffic, leads, and customers are higher.

Keep SEO in mind.

Source: Freepik

Do you know that organic search drives most of the website traffic? Hence, SEO is squarely crucial for your blog to rank higher and win more clicks. Think strategically and add relevant keywords naturally within your content.

Curate compelling SEO blog titles and descriptions to attract clicks. Moreover, use header tags H1, H2s, H3s, and so on. It helps to structure your content, making it more reader-friendly and search-engine-friendly.

Be consistent.

Plan out a regular blog publishing schedule and stick to it. Don’t break this consistency so your followers can count on you whenever need information relevant to your niche. By keeping them updated regularly, you can build a loyal readership. 

On top of that, it signals to search engines that your website is consistently producing fresh and relevant content. This positively impacts your blog’s SEO performance and you can expect to start ranking higher.

Professional Blog Post Writing Services – Bane or Boon?

Source: Freepik

In blog post writing, you have two choices: self-written blogs or professionally-written blogs. The decision between both depends on your goals, preferences, and resources.

When you write a blog post by yourself, there’s a margin to express your unique style and include personal experiences. It saves you money in the long run as you don’t need to pay $$ to hire writers. 

On the flip side, you may forego the hours it takes to write a blog post. Today, you can leverage AI-powered tools like free content generators to 3x your content production! Let’s see below the pros and cons of self-written blogs:

Pros	Cons
Reflect an author’s unique voice and style	Require significant time and effort
Eliminate the need for external writers	Limited expertise in certain areas
Total control over the blog’s content	Self-editing is prone to errors

In professional blog writing services, you hire skilled blog writers from an agency or a company. They offer to write engaging blog posts for you. You can select from different types of blog posts. Then, you choose the quality level you want, such as standard, premium, or pro. 

There’s an option to request additional services like keyword research, but you need to pay for all that. Now, let’s see the pros and cons of professional blog post services:

Pros	Cons
Deliver polished and well-structured content	Hiring professional writers incurs a cost
Bring fresh perspectives to the blog	Lacks a personal touch sometimes
Free up your time for other priorities	Finding the right fit may take time

The Best Blog Post Writing Services

Let’s take a closer look at the top three blog post services we handpicked for you to select from.

Upwork

Source: Upwork

Upwork is one of the top platforms that offers a pool of talented freelance blog writers to hire from. Around 64 million Americans used Upwork in 2023 to provide their services. It’s also very secure and easy to use. But you should be very careful about the quality as it varies depending on the expertise. 

Here’s how it works. First, you need to create a job post mentioning the requirements. Then, review different profiles and select the best one. According to Upwork, their blog writers generally charge $15-$35 per hour. The target market includes businesses and individuals looking to hire freelancers for blog post writing services. 

Contentellect

Source: Contentellect

Contentellect is another well-reputed blog writing company. It’s a hub of talent and creativity having a team of qualified blog writers from across the globe. They have three pricing models, ranging from $0.10/word to $950/month. You can pick any of these blog posts service models that work for you. 

Their target market is online businesses, SAAS companies, eCommerce brands, digital marketing agencies, funded start-ups, and more. To date, they have 375+ clients to whom they have delivered over 21,000 articles.

SEOButler

Source: SEOButler

SEOButler is our next pick in the top-tier blog post writing services. This company started its SEO-friendly article writing services in 2014. They claim to offer you superior quality content at fair prices. Their team of experienced writers is mainly from the UK and the USA. 

Starting from $0.07/word, the range varies depending on your content requirements. You can count on them for top-notch content, whether for your blog, website, affiliate marketing, eCommerce, or more. They serve clients from almost every walk of life, both technical and non-technical.

Wrap Up

For all the busy marketers and businessmen out there, hiring external blog post writing services is a feasible option. This way you can give the most of your time to critical tasks that need your attention. In turn, you can obtain well-written and professional blogs that help keep your business and/ or blog relevant and booming.

If you want to craft content for your personal blog, give a shot to our Free Blog Post Idea Generator. It’ll help you to get unlimited blog post ideas to craft engaging ones. It’s completely customizable and ensures the user has an enjoyable experience. Have fun and create awesome content for your next blog post for free!