“A thing of beauty is a joy forever”
John Keats
Beauty is indeed the best thing that brings you peace in times of conflict or discomfort. But beauty is not limited to the natural world. It can be applied to the aesthetics of a beauty blog or even the elements of a teacher’s blog design. Anything that appeals to our sense of elegance adds to the beauty or aesthetic of a blog.
Source: Freepik
Just like Keats loved everything beautiful, so do readers who fall in love with the aesthetics of a blog. Aesthetic blogs are a place where you feel welcome to explore. There are no sharp colors or daunting designs, just a peaceful aura that draws you in. From the best blog site designs to colors that make you sit back in your chair, it is all part of blog aesthetics. We will go into further details of a blog aesthetic as we move forward.
What Makes a Blog Aesthetic?
Setting up a blog means displaying your personality through the graphics of your website. Your aesthetic could be revealed through a photography blog on Tumblr or even a travel blog. Everything that contributes to your blog’s overall look is its aesthetic. But what exactly makes a blog aesthetic? It is the combination of appropriate color palettes, seamless images, easy-on-the-eyes font styles, artful placement of the header and footer, and the theme of your blog. Let us take a look at some of the elements that make up a blog aesthetic.
Color Palette
Source: Color Hex
The colors that spread across the header of your blog make a huge impact on the overall look of your blog. Aesthetic blogs combine the textures and hues of their brand’s color palette where a dark color usually blends into lighter shades. You can choose from several color palettes such as aesthetic pink and pastel rainbow from tools like Color Hex to add to your blog’s layout.
Graphics
Source: Freepik
Blog templates mostly come with built-in graphics. Sometimes, these graphics mold beautifully to your aesthetic but at other times, the graphics can wreak havoc on your aesthetic. If you have the skill to create your own graphics using Canva, you can come up with unique designs for your aesthetic blog. However, you also have the option of using stock photos or creating digital art to build a unique look.
Layout
Source: A Beautiful Mess
Whenever you start blogging, make sure your layout is not cluttered. A blog filled with too much information can confuse the reader and diminish the whole look of your aesthetic blog. You can create a minimalistic layout for your blog aesthetic by customizing the header with the most relevant information and featuring your most famous blog on the homepage.
Theme
Source: Freepik
The color palette, layout, and graphics of your blog should match the overall theme of your blog. For example, if you talk about sporting events, your blog could display bold colors and images that reflect your passions. For aesthetic blogs as well as modern blogs, the emphasis should be placed on light and curvy fonts, floral patterns, and colors that create a feeling of calm.
How to Decide on Your Blog’s Aesthetic?
Source: Freepik
The journey towards building a blog aesthetic requires a lot of forethought. You need to consider your audience, subject matter, and the theme of your blog. By focusing on the needs of your audience and exploring different ways of catering to your niche, you will be an expert in designing your aesthetic blog in no time. Meanwhile, you should consider the following aspects of your blog when thinking about design.
Audience
The type of audience who read your blog inevitably determines the aesthetic of your blog. Some blogs that are filled with stories of adventures and anecdotes require strong colors like purple, blue, and black. On the other hand, if you want to appeal to an audience of writers, introverts, or creative people, you may need to design your blog aesthetic by adding colors that are elegant and soft.
Subject Matter
Anything and everything you write in your blog is its subject matter. If you are writing about funny vacation captions, for example, your style elements would be fun and colorful. A travel blog, on the other hand, would have a serene theme with color combinations like white and pink, rose-pink and beige. Adding fonts like Caveat and Comfortaa can also add a touch of mystery or finesse to your aesthetic blog.
Tone
The tone of your blog determines its overall aesthetic. If you are someone who loves to be out and about and talk your head off, your blog should have vibrant colors and bold fonts. But if you are a person who likes to sit down with a cup of tea and read your favorite book, your blog aesthetic should have mellow colors and simple fonts to make these subtle tones apparent.
Top 5 Aesthetic Blog Examples
While you go through all the stages of molding your blog into your desired aesthetic, you need to take a final look at some of the most popular aesthetic blogs on the internet. Take a close look at the top 5 aesthetic blog examples to take inspiration.
1. Roses and Postcards
Source: Roses and Postcards
Alison, the owner of the Roses and Postcards blog, shares her love for traveling, writing, and photography through her serene and aesthetic blog posts. The combination of white and rose pink adds to the blog’s elegant texture and gives it an ethereal look. Moreover, the majestic pictures of her travel escapades make her blog an absolute delight. The use of capitalized Arial font keeps the focus of the viewer on the pictures rather than the headings thus elevating the overall aesthetic of her travel blog.
2. West Coast Aesthetic
Source: WestCoast Aesthetic
If the art of aesthetics was a blog, its name would be West Coast Aesthetic. Allison Wagner, the owner of the blog, provides insights into her escapades in nature and tourist destinations. Her blog is a testament to the fact that aesthetics begin from personality rather than wealth. The pink and white theme of the blog makes it easy to navigate and showcases a beautiful backdrop. Moreover, the bright colors in the blog’s title fonts create a wholesome look.
3. Inside My Library Mind
Source: Inside My Library Mind
The fun and quirky Marija has a uniquely aesthetic blog which is a sharp contrast from most beige and brown websites you see on the internet. Marija is a student and bookworm who writes blogs in her free time — or rather drinks coffee to make free time. She uses a customized WordPress theme and designs it with images containing bright pink and psychedelic colors. The blog design of Inside My Library Mind includes a rose-pink title with a logo of small books placed on a shelf.
4. Sommertage
Source: Sommertage
Sommertage is a medley of beautiful images placed one after the other for our perusal. The homepage with a majestic view of mountains takes us in as soon as we scroll down. The white background makes the blog look spacious and elegant. The use of Times New Roman as well as a white and pink backdrop makes this website the perfect treat for your eyes. The best thing about Sommertage is that the owners, Kathi and Romeo, have kept the blog simple and neat.
5. Salt In Our Hair
Source: Salt In Our Hair
Sharing pictures of your travels on Instagram with social media hashtags is one thing and providing a complete guide to each tourist destination is another. The aesthetic blog, Salt in Our Hair not only has a breathtaking theme but also provides complete information on every place the blog owners visit. Nick & Hannah have incorporated animated logos, pictures of their travels, and a font that makes their blog easily readable. Moreover, the combination of lavender and white enhances the blog’s aesthetic and calms the reader.
Conclusion
Aesthetic blogs are a manifestation of a blogger’s personality. They reflect the unique worldview of the blog owner. They combine their skills and their love for art to create beautiful blogs that capture the reader’s attention. If you want to create an aesthetic blog but can’t come up with titles for new blog posts, try using a free Blog Post Idea Generator. Now, open your blog and start experimenting with new designs to create a charming work of art.
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.