Single-channel marketing?
That’s so 2010.
Source: Pexels
Today, smart marketers repurpose content for different platforms.
Referral Rock asked marketers about this trend, and guess what?
The results were eye-opening.
A staggering 94% of marketers said they repurpose their content. The remaining 6%? They’re planning to start.
Source: Referral Rock
Why? Because repurposing content is a game-changer that maximizes reach and impact.
All you need is a smart strategy to make it work.
For instance, are you one of the 90% of marketers leveraging YouTube to promote your brand?
Great!
But what if you’re not repurposing your videos into blog posts?
You’re missing out on 8 out of 10 people who read blogs.
Surprised? 😲
You should be.
By repurposing your videos into blog posts, you can reach a wider audience and drive more traffic to your site.
So, what exactly is content repurposing?
That and more coming up next, where I’ll dive into the definition, the 4 Ws, and the 2 Hs of content repurposing.
What Does Repurposing Video Content Mean?
Repurposing video content is all about maximizing your content’s potential.
If you know the concept, this definition will deepen your understanding. If not, here’s the scoop: it’s about getting the most mileage out of your content.
You take one piece, like a YouTube video, and transform it into various content formats to reach different audience segments.
Put simply, repurposing means you can reuse that video across different channels.
Once you have a YouTube video, you can transcribe it manually or use a video to blog AI tool. The right tool can give you a ready-to-publish blog post in seconds.
Some tools, like Content Gorilla AI, even include a calendar feature for post-scheduling. But that’s for another time.
From the AI blog post, you can pull snippets for social media. Those snippets can also be turned into an email for your newsletter.
The possibilities are endless.
Repurposing ensures your content works harder for you, attracting more eyeballs and boosting engagement.
Why Is Repurposing Video Content a Good Idea?
Content repurposing isn’t just to get fresh content. It’s also a powerful way to breathe new life into your old posts.
That’s why savvy marketers leverage it to bring more eyes to their content. 👀
The key benefit?
Repurposing saves you a ton of time.
It keeps your content calendar full without forcing you to start from scratch every time.
Want to know more benefits of repurposing your content? Here they are.
Breathe New Life into Old Content
Recycling your old video content is a fantastic way to increase its shelf life.
I call it a second shot for your content to steal the spotlight again.
The key is to identify your top-performing video(s) and find creative ways to give them a fresh spin.
It could involve extracting key segments for social media or transforming the content into a blog post or podcast episode.
By revisiting and reimagining your existing video content library, you can maximize your investment and ensure your best work continues to reach new audiences.
Amplify the Impact of Your Content
Repurposing video content isn’t just about recycling; it’s about amplifying your message.
When you take a single YouTube video and adapt it for your website, Facebook, and Instagram, you multiply its reach. This increases the effectiveness of the original asset.
This holistic approach ensures your message resonates with your target audience, no matter where they’re consuming your content.
That’s the idea:
Multiply your content’s impact without multiplying the workload.
Helps You Reach a Wider Audience
Not everyone consumes content in the same way.
I’ve already touched on this in the intro.
Some love watching videos, while others prefer reading articles or listening to podcasts.
By repurposing your content, you’re casting a wider net and reaching people where they are.
For example, a popular video can be transformed into an audio podcast, allowing you to tap into the growing podcast audience.
Source: Freepik
This diversification strategy for your content can lead to increased visibility, referral traffic, more qualified leads, and ultimately, higher conversion rates.
Boost SEO and Online Presence
Repurposing video content can do wonders for your SEO. Put simply, it gives you more chances to rank.
How exactly does that happen?
When you recycle video content into written formats, you’re creating additional indexed pages and backlinks that can help improve your website’s authority and rankings.
Plus, by distributing your repurposed content across various channels, you’re increasing the chances of your brand showing up in relevant search queries.
This compounding effect can drive more organic traffic and position you as an industry thought leader.
It’s pretty simple.
The more content you have, the more visible you become online.
Retarget Ads for Warm Leads
Finally, repurposing video content can be an incredibly effective strategy for retargeting ads and nurturing warm leads.
With retargeting, you can reach users who’ve engaged with your content.
That helps you boost conversion rates by 150%.
Source: Advanced Web Ranking
This is the best way to re-engage viewers who’ve already shown interest in your products or services. It nudges them further down the funnel.
Moreover, it keeps your momentum strong and your brand top-of-mind with your most qualified prospects.
Ultimately, it drives more conversions and boosts your revenue. 💸💸
Where to Repurpose Video Content For
Repurposing video content is a genius move to get the most out of your existing assets. Here’s a rundown of effective avenues to repurpose video content.
Blogs
Transforming your video content into blog posts is a powerful way to reach a wider audience.
When repurposing video content into blog posts, focus on extracting key takeaways, adding context, and crafting a compelling narrative.
Include visuals to break up text and pass it through SEO to ensure better visibility.
Et voilà!
You’ve got a blog post that educates, entertains, and drives organic traffic.
Not only does this cater to readers who prefer detailed information through text, but it also boosts your SEO.
According to a study, businesses that blog receive 55% more website visitors than those that don’t.
Source: Persuasion Nation
Social Media Posts
Social media is where conversations happen. It’s the digital town square that thrives on snackable content.
Video content on social media platforms is incredibly effective. For instance, tweets with video pull 10x more engagement than those without.
Source: 90 Seconds
Chop up your video into short, engaging, and shareable clips. Add captions and emojis for a dash of personality.
Tailor them for each platform to grab attention quickly.
Use TikTok for quick cuts, Instagram for visuals, and Facebook for longer snippets.
Such video clips can drive traffic to your main content, boosting your overall reach and engagement.
It’s like serving up different flavors of the same delicious ice cream. 🍦
Tutorials
Repurposing video content into tutorials is a great way to provide value and engage your audience. It helps your audience solve problems and learn new skills.
And it’s pretty simple!
Take a detailed tutorial video and break it down into step-by-step instructions.
Add visuals, text overlays, and calls to action.
You can create a dedicated tutorial video or a series of blog posts that guide users through the process.
This not only enhances user experience but also builds trust with your audience. They’ll come to see you as a go-to resource for valuable, instructional content.
Podcasts
Audio content is booming, with about half of the U.S. population tuning into podcasts.
Source: Pew Research
Repurposing video content for podcast episodes is a smart move to tap into the growing audio market.
It’s a fantastic way to reach people who prefer listening while commuting, exercising, or just relaxing. Plus, it’s another channel to engage with your audience.
Now the question is, how to do it?
Source: Giphy
Believe you me, it’s as easy as 1,2,3.
Extract the audio from your video. Add an intro, outro, and a soothing background track.
Speak naturally, as if you’re chatting with a friend. Dive deep into the topic, share insights, and leave listeners wanting more.
That’s it!
This can be particularly useful for interview-style videos or presentations.
Remember. the key is to maintain quality and relevance in each repurposed format.
So, the next time you create a video, leverage these ways to transform it into multiple formats to reach and engage your audience effectively.
When to Repurpose Video Content
Ready to supercharge your video content?
Let’s dive into three important scenarios where repurposing video content can yield exceptional results for you.
Keep Content Fresh
Want to make your content forever relevant?
Constantly improving your content is the lifeblood of any successful online presence.
Repurposing lets you breathe new life into existing videos, making them relevant again.
By updating your videos with new information or a fresh perspective, you can extend their lifespan.
Plus, it’s a great way to leverage existing assets without starting from scratch.
What truly matters is to strike the right balance between ensuring that each piece you publish is genuinely valuable and aligned with the needs and interests of your target audience.
The result?
Consistently providing valuable, up-to-date content helps you keep your audience engaged and coming back for more.
Reach New Audience
Your current audience loves your content, but what about those who haven’t discovered you yet?
Let’s get to the point.
Expanding your reach isn’t just about growth; it’s about connecting with people who’ll love your stuff but haven’t had the chance to get to know you yet.
While it’s important to nurture your existing community, constantly seeking out new avenues to connect with potential customers is what separates the good from the great. 👑
Repurposing video content can help you tap into new demographics.
For instance, transforming a long-form video into bite-sized clips for social media can attract viewers who prefer quick, digestible content.
So, why not meet them where they are?
Put simply, repurposing helps you reach a new audience you might’ve missed, increase brand awareness, and dominate multiple platforms.
Support Multi-Channel Marketing
Building on the previous point, cross-platform content strategy is no longer a nice-to-have — it’s a necessity.
Repurposing video content allows you to tailor your message for different channels without losing consistency.
For example, a detailed YouTube tutorial can be condensed into an Instagram Reel or a blog post.
A multi-channel approach is not about spreading yourself thin – it’s about strategically leveraging the unique strengths of each platform.
This strategy helps you build a holistic, integrated marketing ecosystem that amplifies your brand and drives meaningful results.
Did you know that businesses that use 3 or more marketing channels experience a 287% higher purchase rate compared to those who use a single channel?
Source: BetterCommerce
That’s a pretty compelling reason to embrace a multi-pronged approach to audience building.
Remember, the more touchpoints you have, the better your chances of conversion.
How to Do Video Content Repurposing Right
Creating video content is time-consuming, expensive, and requires a certain level of skill.
What if I told you there’s a way to squeeze every last drop of value out of your masterpieces?
Repurposing video content is the secret to maximizing your content’s lifecycle and getting more bang for your buck.
But to strike it rich, you need a plan.
In this post, I’m going to share my top strategies for turning your existing videos into blogs, articles, social media posts, and more.
1. Know Your Goal
Before you start repurposing your videos, take a step back and think about your end goal.
What do you want to achieve?
More traffic? Increased engagement? Lead generation?
Knowing your goal will dictate the direction your repurposed content takes.
For example, a video with high engagement might be perfect for social media snippets to boost brand visibility.
On the other hand, a more educational video could be expanded into a detailed blog post to drive traffic.
To sum up: always start with the end goal in mind.
2. Identify Your Best Performing Videos
Not all videos perform equally — some largely outperform others.
Look for metrics like views, engagement rates, and watch times.
Focus your repurposing efforts on your top-performing videos. These are the ones that have already proven their worth.
By giving them a new life, you’re doubling down on success.
This way, you’re not just repurposing content but also amplifying what’s already working.
3. Adapt Content for Different Platforms
Once you’ve identified your top-performing videos, it’s time to start adapting the content for different channels.
Each platform has its own vibe, and your repurposed content needs to match it.
A blog post, for instance, can be broken down into several tweets or LinkedIn updates.
Meanwhile, Instagram thrives on visual content, so think about creating engaging stories or carousel posts from your videos.
Think about how your audience consumes content on each platform and tailor your repurposed material accordingly.
Maintain the essence of your message while tweaking it to fit the platform’s unique style.
Basically, adaptation ensures your content feels fresh and tailored, not recycled.
4. Keep Brand Tone Consistent
While adapting content for different platforms is essential, maintaining a consistent brand voice is equally important.
Whether it’s a blog post or an Instagram story, your tone should reflect your brand’s personality.
Remember, a single overlooked detail can derail your entire strategy. So, keep this critical point front and center.
Your audience should be able to recognize your content across all channels.
Consistency in tone doesn’t just reinforce your brand identity; it also helps maintain a seamless experience for your audience across all channels, making your brand more memorable.
5. Recycle, Don’t Repeat
When repurposing your videos, avoid simply repeating the same content verbatim. Rather, focus on offering contemporary perspectives and formats.
It could involve adding new statistical insights, a different angle, or even a more conversational tone.
This approach keeps your content fresh and valuable, even if the core message is the same.
Remember, effective repurposing adds layers of value, not redundancy.
For example, take a video interview and turn it into a Q&A blog post. Extract quotes for social media graphics.
The possibilities are endless!
Remember, your audience wants value, not déjà vu.
How to Do AI Video Repurposing Right
If you’re thinking about repurposing video content and want to incorporate it into your marketing strategy, here’s the deal:
It’s easier than you think.
But – and this is crucial – you need to be smart about how you approach it.
Are you manually repurposing and spending countless hours or are you leveraging AI to do the heavy lifting?
The choice you make will significantly affect your AI content strategy, especially in terms of speed, efficiency, and quality.
So, let’s dive in and turn a video into a blog post.
Here’s the plan: I’ll show you both methods — manual and automatic (using my go-to AI-powered video repurposing tool).
Now, TEDx talks are a goldmine of insightful inspiration.
I love listening to them and gathering new ideas for my blog posts because I want my readers to find value and use it to shape their own success.
So, I picked the following YouTube video.
Source: TEDx Talks on YouTube
Now, we’re going to transform it into a blog, both manually and with the help of an AI-powered tool.
1. Manually Repurposing Video Content
Spoiler alert: When it comes to manually repurposing video content — it’s easier said than done.
Let’s do it together.
The first step is to transcribe it.
The video is 15 minutes and 14 seconds long, so transcribing it will take me about 1-1.5 hours straight. Now, here’s where it gets tricky.
Manually repurposing video content can lead to missed details.
Unfortunately, I’ve been there.
I missed 1-2 key points that were tough to add back later. That’s a big downside to repurposing video content manually.
Let’s get back to my selected YT video which I finished transcribing.
Now’s the time to structure the outline, which takes up to 30 minutes.
Once done, you need to convert the transcription into an appropriate blog post by leveraging the structured outline you just created.
It usually takes 40-60 minutes (depending on your expertise and content length).
Alas, the process has not yet ended.
You still need to add visuals to make it aesthetically appealing. And don’t forget to add internal links as well.
Once you’re done, proofread and make changes where necessary.
All in all, it took me over 2 hours to complete just a 15-minute video. Most videos are super lengthy, even 1 hour or more. So, should I give an entire day to this?
Of course not!
Because as a marketer, there’s a lot on my plate that I need to handle. But of course, I can’t let go of a repurposing opportunity that helps me grow.
So, below’s the solution I found after searching far and wide.
Yes, I am talking about Content Gorilla AI – a tool that crafts SEO-optimized posts in seconds.
Why did I choose it? I’ll tell you now.
2. Automatically Repurposing Video Content
I will open Content Gorilla AI and use the same video we took before to get a better understanding of the platform.
💡Quick Tip: This tool lets you pick from popular videos on your screen or use the search filter to find content by keyword. It’s a quick way to get the exact video you need.
Once I click the ‘Create Post’ button, I’ll get my blog post ready in seconds!
What used to take hours of manual transcription, this tool does in just a few seconds, automatically converting a video into a blog post.
It handles everything for you with minimal oversight — generating an outline, making content SEO-friendly, adding internal links, and making it ready to publish in seconds.
I personally love the ‘Spin Content’ feature the most as it helps me humanize the AI-generated content.
Plus, CGAI lets you create bulk content in the pillar-post-and-child-articles format. If you love long-form content like me, you’ll appreciate this feature even more.
That’s the power of CGAI’s DFY (done for you) approach. It’s perfect for busy digital marketers and content creators.
Don’t just take my word for it; try this tool yourself!
It’s hands down one of the best video repurposing AI tools out there, far superior to manually converting videos into blog posts in terms of speed, quality, and efficiency.
FAQs
Q. Does AI video repurposing affect content quality?
Content Gorilla AI gives you well-articulated and ready-to-publish content, requiring only minor tweaks from you.
Q. Can Content Gorilla AI only repurpose YouTube videos into blog content?
No, Content Gorilla AI can repurpose any kind of YouTube, Vimeo, or even your personal video into an SEO-friendly blog post.
Q. Can I get monetized on YouTube with reused content?
As long as your repurposed content adds value, is user-friendly, and meets SEO guidelines, it can be monetized.
Conclusion
Repurposing video content is undeniably a smart strategy. It helps you maximize your investment, reach new audiences, and amplify your impact.
Different people prefer different content formats, so by transforming videos into blogs, social posts, or podcasts, you ensure your message hits home.
But you need to get creative with and be mindful of how you repurpose.
It’s not just about recycling content; it’s about expanding your brand’s reach and driving results.
By repurposing, you’re giving your brand more reach without starting from scratch. And in the current pace of content marketing, working smarter with what you already have is the key to staying ahead.
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.