Would you believe us if we say that your product’s title can influence your customer’s buying decision? If your product title efficiently describes the key aspects of your product, your readers might click on the product, but if they find your title unclear, they will scroll away without even a second thought!
Source: Freepik
Doesn’t matter if you are operating on Amazon, Etsy, or your own site, product titles are important for capturing your readers’ as well as search engines’ attention, especially in new product blogs.
In this blog, we will break down the elements that make up the best product titles. We will also discuss some of the top product title examples that will help you make your own. Let’s get right to it.
Why a Strong Product Title Matters in E-commerce
Source: Freepik
Ever wondered how a strong product title can help you in e-commerce? Well, here are some benefits you can get with a well-written product title:
- Leaves a lasting first impression.
Your title is the first thing that your readers come across. Hence, it should be attention-grabbing as it can help your readers decide whether to stay or scroll down to a competitor.
- Improves CTR.
When your title successfully appeals to your readers, they feel compelled to click on your product. This increases your blog’s overall Click-Through Rate, which helps improve your search engine rankings.
- Boosts search engine rankings.
If your product title is enriched with relevant keywords, it can help your blog rank higher in search engines which automatically increases your visibility.
- Provides quick information.
A clear title that directly talks about the product and its benefits can help your readers make a quick decision and save time.
- Reduces bounce rates.
When readers find the content that was promised in the title, there is a high chance that they will not leave your site and make a purchase.
Try reading blogs on branding for inspiration!
How to Write the Perfect Product Title
Now, you might wonder how you can create a perfect product title. Worry not, here are some tips that will help you do so:
- Include necessary details.
Make sure the title includes all the basic information about the product. Its brand, size, color, material, everything should be mentioned. This will save readers time as they will instantly understand whether they need it.
- Use relevant keywords.
Insert relevant keywords that users might use to find your product. This will help in improving the visibility of your product. For example, instead of just writing ‘Bluetooth Speakers,’ you can say ‘Portable Waterproof Bluetooth Speaker with Deep Bass and 12-Hour Battery Life.’
- Keep it short and clear.
Keep your title short and sweet. Short titles are easy to understand and they also stand out in search engine results. Therefore, do not use unnecessary text in your title that doesn’t help in describing your product.
- Avoid special characters and all-caps.
Using symbols or all caps can make your title look cluttered and unprofessional. This will impact your blog negatively. For example, Instead of: “BEST BLUETOOTH SPEAKER!! – PORTABLE & WATERPROOF!! 🔊”. Use: “Best Portable Bluetooth Speaker – Waterproof with Long Battery Life”.
What Not to Do While Creating a Product Title
Source: Freepik
Now, let’s discuss some common mistakes that people often make while crafting a product title so that you can avoid them and ensure your product title is error-free:
- Being too vague.
Be specific; your title should be as clear as a window so that readers instantly get the idea of your product. Avoid using titles like “great phone,” “stylish shirt” etc.
- Making it too long.
Your title should be long enough to describe your product’s aspects but not so long that it creates confusion in your reader’s mind.
- Stuffing keywords.
People think adding more keywords will help them in search engines, when in reality, adding more keywords makes your title look spammy. So, use no more than 2 primary keywords for your product title optimization.
- Ignoring brand or unique features.
Don’t forget to add elements that can increase the credibility of your product. Include your brand name or special characteristics of your product as they can help you build trustable relationships.
9 Must-See Product Title Examples to Drive Clicks and Conversions
Here are some of the best product title examples from famous e-commerce platforms. You can see how every little detail is mentioned to inform potential buyers of the product. Even though some of them may seem really, long they’re necessary to make the product stand out and relay the necessary information.
Amazon Listings: Product Title Examples
1. Apple AirPods Pro 2 Wireless Earbuds, Bluetooth Headphones, Active Noise Cancellation, Hearing Aid Feature, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging
Source: Amazon
2. HP 15 Laptop, 15.6″ HD Display, Intel Core I5-8265U, Intel UHD Graphics, 8GB, 256GB SSD, Natural Silver
Source: Amazon
3. Adidas women’s Ultraboost 21 Running Shoes
Source: Amazon
eBay Listings: Product Title Examples
1. Vintage Levis 501 Jeans Mens 31×32 Copper Speckled Black Button Fly USA 90s Rare
Source: eBay
2. Samsung Galaxy S22 Ultra 5G S908U 128GB GSM/CDMA Unlocked (USA Version) – Green
Source: eBay
3. LEGO Star Wars: Millennium Falcon (75192)
Source: eBay
Etsy Listings: Product Title Examples
1. Custom Name Necklace, 18K Gold Plated Name Necklace, Personalized Name Necklace, Birthday Gift for Her, 2024 Christmas Gift, Gift for Mom
Source: Etsy
2. Personalized directional Signs. Custom made destination signs. Vintage travel decor or gift. Favorite travel signs. Handmade in the USA!
Source: Etsy
3. S – a bundle of two, three, or four natural and sustainable soy wax candles scented with essential oils – handmade in Norway FREE SHIPPING!
Source: Etsy
These are some of the best listing title examples of the top 3 e-commerce platforms. The thing that makes them stand out is their proper descriptions which mention everything: the brand, color, condition, storage – everything!
Conclusion
In conclusion, creating a product title is more than just a task.
It is a process that can increase your e-commerce site’s overall performance from search engine ranking to visibility and engagement.
Hence, when crafting a product title, keep the above product title examples in mind so that you can come up with an error-free, and SEO-friendly product title.
Lastly, if you feel like writer’s block has occupied your mind and you cannot think of a product title on your own, try using Content Gorilla’s AI Blog Post Idea Generator, it will generate an SEO-friendly product title for you within no time!
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.