A few days before this article was written, a post went viral across different social media platforms. Kenvi Zota reworded Henry Ford’s saying on the importance of advertisement. She said, “A person who stops marketing to save money, is the person who stops his clock to save time.” We couldn’t agree more.
Source: Freepik
Simply put, it’s almost impossible to make your business successful without the right marketing. If you think you’re good without it, what comes next might make you rethink. 70% of customers prefer blog posts over (traditional) ads! And that clearly indicates where the audience’s interest is.
Yes, an effective marketing strategy lies at the core of long-term business growth. That’s why, in our series of best blog website examples, we’ll share top-notch marketing blog examples with you today. Keep reading to learn everything from what a marketing blog is to tips on starting yours!
What Is a Marketing Blog
Source: Freepik
Effective marketing is the backbone of any successful business. It drives growth, engagement, and revenue. Its base is understanding what customers need and want, and how they behave. This is exactly like what popular marketing blog examples around us usually cover.
In essence, a marketing blog shares insights, strategies, and expertise on different marketing topics. Its purpose is to educate and engage customers on advanced marketing trends.
7 Most Important Elements of a Marketing Blog
Here comes an interesting question. What makes a blog successful, especially when it’s about marketing? Below are the 7 most crucial elements that take any marketing blog from good to great.
- Magnetic headline – Use numbers, power words, and question words.
- Compelling introduction – Start your blog with a story or an interesting fact to hook readers.
- Engaging writing – Use active voice, varied sentence structure, and short paragraphs.
- Well-researched content – Include stats, quotes, or case studies.
- Optimized SEO elements – Use targeted keywords, write meta descriptions, and structure content with subheadings.
- Striking visual elements – Add infographics, charts, or videos.
- Clear CTA – Include a call to action using action verbs to convey urgency.
Topics Covered in a Marketing Blog
Do you want popular topics of articles for your marketing blog? Check out the following ideas.
| Main Topic | Sub-topics |
|---|---|
| Digital Marketing | SEO: On-Page Seo, Off-Page Seo, Local Seo Email Marketing: Building Email Lists, Automation, A/B Testing Email Campaigns, Lead Generation Social Media Marketing: Social Media Analytics, Influencer Marketing, Social Media Advertising Content Marketing: Blogging Best Practices, Storytelling In Marketing, Content Calendar Planning, Podcasting |
| Branding | Brand Identity: Developing A Brand Voice, Brand Positioning, Case Studies Of Successful Rebrands Brand Engagement: Customer Experience (CX), Community Building, Customer Feedback & Testimonials |
Why You Should Follow a Marketing Blog
Before jumping into marketing blog examples, let’s explore why one should care to follow them. And it’s because they:
- Help businesses stay competitive in their niche world by providing insightful strategies.
- Educate readers by sharing marketing success stories and offering expert opinions.
- Create a community for professionals to share ideas and industry trends.
They also seize the opportunity to write consumer facing blog posts, catering to their needs. Let’s now take a look at the best marketing blog examples below to get insights and inspiration from.
Top 5 Marketing Blog Examples
After exploring many blogging marketing examples, we’ve filtered out the top 5 for you. These standout blog marketing examples will keep you updated on industry trends. As a result, you can level up your marketing strategy.
1. Convince and Convert
Source: Convince and Convert
Jay Baer is a 7th-generation entrepreneur and a best-selling author. He founded Convince and Convert in 2008 to help businesses improve their digital marketing strategies. That’s also when he started sharing actionable advice through it. His blog mainly discusses the what, why, and how of content marketing. It also covers social media and customer experience. Here, you’ll find featured guest posts, interviews, and case studies from industry thought leaders.
Today, Convince and Convert stands tall among the leading marketing blog examples. This is because its consistent high-quality content addresses the real-time challenges marketers face. Do you know its success has led to a popular podcast? In it, Jay, one of the world’s top 30 Global Marketing Gurus, shares his insightful strategies to win customers.
2. MarketingProfs
Source: MarketingProfs
MarketingProfs is one of the best blog advertising examples, making it our next topic of discussion. It is a unique university in itself, as it offers practical education to help marketing professionals improve their skills. Allen Weiss started this resourceful hub in 2000. Today, it has over 350,000 subscribers. Its success stems from high-quality, actionable content, and a strong community focus.
MarketingProfs covers blogs on branding, content marketing, AI, demand generation, SEO, and social media marketing. In their articles section, you’ll find a search bar where you can enter the topic you want to read about. Follow this blog to keep abreast of the latest industry trends.
3. Simone Knight
Source: Simone Knight
Simone Knight nails the marketing concept. According to her, no matter how great your idea is, without marketing, it’s going no where! She is a marketing keynote speaker with 20+ years of experience in digital marketing. She’s also an expert in innovative leadership, performance marketing, and Lean Six Sigma process improvement. Simone runs a successful Marketing Mayhem blog about all things marketing. There, she shares unconventional insights on personal, professional, and brand transformation.
Once you start exploring, you will be captivated by awe-mazing graphics and innovative concepts. The wording in these posts is concise yet impactful. Are you interested in Web3, the metaverse, or augmented reality? If so, you’ll love this space!
4. Duct Tape Marketing
Source: Duct Tape Marketing
John Jantsch, a marketing consultant and author, started Duct Tape Marketing 30 years ago. This company is centered around the idea of marketing as a simple system. As they claim, it’s like duct tape for any business’s success! Their blog, Duct Tape Marketing, offers tips for small business marketing, online advertisement, lead generation, and more.
Explore this blog for its no-nonsense approach to solving challenges in marketing. Moreover, it has a user-friendly interface and a search button for easy navigation. On the whole, it’s a go-to resource for small business owners and marketers alike.
5. Unbounce
Source: Unbounce
Rick Perreault was fed up with waiting on developers to start a marketing campaign. In 2009, he co-founded Unbounce as a solution to this problem. This conversion-rate-optimization platform empowers marketers to create high-converting landing pages independently. Through its reader-friendly blog, Unbounce continues to provide invaluable insights, tools, and resources. It cements its importance as a go-to source for marketing professionals looking to up their game.
Unbounce offers content in different formats to help marketers optimize their online presence. Whether it’s in-depth articles or how-to guides, they support different learning styles. Boost your marketing skills with Unbounce’s expert advice and real-world examples.
[Bonus] How to Start Your Own Marketing Blog
Source: Freepik
To start your personal blog about marketing, be sure to follow these helpful tips.
- Pick a specific marketing niche that interests you and that you have expertise in. It could be content marketing, SEO, digital marketing, social media marketing, etc.
- Research competitors and the latest trends to understand challenges and opportunities. It’ll help you find unique content angles and create a well-organized content plan.
- Select a user-friendly and customizable blogging platform to host your blog. Let’s say, WordPress, Wix, or Blogger.
- Create and publish high-quality and SEO-optimized content consistently. Ensure it is informative and engaging for your target audience
- Promote your blog through social media, email newsletters, and guest posting. It helps to increase audience reach.
Wrap Up
Starting a successful marketing blog requires your focus and consistency. It’s a commitment to providing value to your audience. In this blog, we provided top-tier marketing blog examples and shared their unique strategies. Now it’s up to you to leverage these insights and adapt them to your own unique voice to gain traction.
Speaking of traction, people usually scroll past blog posts with average H1 titles. To stand out, your H1 needs to grab attention instantly. Don’t worry! Our Free Blog Post Idea Generator is here to help you craft compelling titles. The name says it all – it’s absolutely FREE, customizable, and instant. So, use this tool to come up with suitable titles + topic ideas for your blog posts.
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.