How to Create a Hashtag: The Perfect Guide

A custom hashtag is all about your brand awareness. It is about creating a platform for your followers to engage with you, and build a community. Any campaign without a personalized hashtag is doomed to fail, in this day and age. You can get to build a much bigger audience, whilst marketing your product. But how does one create a hashtag anyways? Check out our guide about how to create a hashtag!

Personalized Hashtags 

It’s no secret that using personalized hashtags can bring you the reach that you always wanted. They can help you promote your social media posts and bring in new followers every day. But people do not normally understand that hashtags are much more than that. It’s not just about being able to grasp the attention of the audience, but also about tracking your analytics. 

You can check the number of followers you have gained by using a specific hashtag. This way, you can reuse the hashtag. Checking the followers is fairly simple. You can go through the insights option in your Instagram profile. If a personalized hashtag is not showing you a lot of engagement, you can make a new one and experiment with that as well. 

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You can ask your followers to use personalized hashtags when interacting with or talking about you or your brand.  

Can You Own a Hashtag?

Technically, you cannot own a hashtag. However, you can create a personalized one. This hashtag can represent you on different platforms. The basic reason for creating a personalized one is to ensure that it dates back to you. When anyone is using it, they have your content and your page in their mind. 

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Hashtags are in the public domain, so owning one legally is not possible. But what can be done to protect your hashtag is adding a trademark to it. 

Step-By-Step Process

There are many applications and websites out there that can create your hashtag for you. With our free hashtag generator, for instance, you can create hashtags yourself. Simply describe your product or brand, and it will generate the best business hashtags to fit your need in no time! 

The essence of creating a new hashtag lies in the topic for which you are searching the hashtag. To say the least, the creation of a brand-new hashtag is very easy. You can create a hashtag of literally any word in the world. We would suggest you use a word or a phrase that depicts your interests and values the most. Just add a hash sign before any word and you are good to go. 

All-Time Best Hashtags 

Hashtag	No. of Posts (in millions)
#loves	3000
#instagood	2024
#photooftheday	860
#fashion	809
#beautiful	588
#travel	874
#fitness	265
#motivation	426

Note: These numbers may vary depending on when you are reading the post, the public presence of social media content, public profiles, and trends.

Popular Hashtags 

Keyword	Popular Hashtags	Variations
Fitness	#fitness, #fitlife, #fitnessmotivation, #fitspo	#fitfam, #fitnessjourney, #fitnessaddict
Food	#food, #foodie, #foodporn, #yum	#foodstagram, #foodgasm, #foodphotography
Travel	#travel, #wanderlust, #travelphotography, #explore	#travelgram, #traveling, #traveller
Fashion	#fashion, #style, #ootd, #fashionblogger	#fashionista, #fashionweek, #fashiongram
Beauty	#beauty, #makeup, #skincare, #beautyblogger	#beautyblog, #beautyaddict, #beautytips
Photography	#photography, #photooftheday, #landscapephotography, #travelphotography	#portraitphotography, #naturephotography, #streetphotography
Art	#art, #artist, #artwork, #artoftheday	#artgallery, #contemporaryart, #fineart
Music	#music, #musician, #musicvideo, #musiciansofinstagram	#musiclover, #livemusic, #musicproduction
Business	#business, #entrepreneur, #marketing, #smallbusiness	#startup, #success, #businessowner
Mindfulness	#mindfulness, #meditation, #selfcare, #mentalhealth	#mindful, #mindset, #selflove

Conclusion

When it comes to building brands online, a personalized hashtag is the way to go. However, you cannot just expect to create a hashtag and believe that your marketing part is done. There is a lot more than adding a hashtag to a post to market it. The content inside the post and the type of hashtag play an essential role. You must remember to do your research throughout the process. This will help you create an insight into how to create a hashtag.