Unsurprisingly, millions of blog posts are published per day. So, how do you stand out in a crowd that big? The cornerstone of successful blogging lies in crafting high-quality content that’s SEO-friendly as well as reader-friendly. Forget boring blog posts that snooze, lose, and confuse. You’re in the right spot if you’re searching for blog post best practices.
We’re about to provide you with a shot of espresso-strength engagement. Make your posts pop and people talk with the following 5 essentials. Get ready to blog like a boss!
1. Create an Engaging Title
A title is the first thing your readers see when they come across your blog post. It can make or break their decision to click it and read more or leave it and go to the next one (maybe toward your competitor’s).
That’s why creating an engaging title is one of the most important blogging practices. It should be interesting enough to ignite curiosity and capture the reader’s attention. You can make it so by Incorporating keywords that match the intent and language of your audience.
Pro tip: Keep your title impossible to ignore and content easy to consume!
This strategy is at the heart of blog post’s popularity. Now, as far as the digestibility factor is concerned, it relates to readability. Keep your blog post readable & valuable to attract a large audience!
Quick Tip: Use a headline formula or template to save time and ensure effectiveness. Stay tuned as we’ve shared a free tool at the end. You can use it to generate a plethora of interesting article topics for your next blog posts!
2. Understand Your Target Audience
Source: Freepik
The second best practice for a blog is to understand thy target audience.
Pick a mouth-watering topic that solves a problem or answers a question for your readers. Put yourself in their shoes and think like them. What do they need from your content? How can you solve their problems via good-quality content?
Considering your audience’s demographics is essential when it comes to blog post best practices. This may include age, gender, location, occupation, interests, and any other relevant information that can shape their preferences and behaviors.
Most importantly, speak their language, not jargon. Everyone’s not a philosophy professor and usually, people love to read simple things! Keep it simple, informative, and easy to understand.
3. Incorporate Strategic Keywords
When discussing the best tips to write a blog, we obviously can’t leave out keywords. This is because of the significant impact they have on your blog’s success.
Start by identifying the target keywords and then strategically incorporate them into your content. Put more focus on more specific long-tail keywords, as they can help you reach a wider audience and improve your SEO. Add them organically in your content and avoid keyword stuffing as it badly affects SEO.
If you’re wondering what to write in your first blog post, this guide can help you a lot!
The fourth blogging tip is to use tools to proofread your content. This includes checking and correcting errors in spelling, grammar, punctuation, and syntax in your writing.
4. Use Tools to Proofread Your Content
Usually, proofreading takes time, and if you want to speed up the process, leverage online tools instead of doing it manually. They save you a lot of time and provide you with error-free content. This practice is essential for creating high-quality, professional, and error-free blog posts that impress your readers and boost your credibility.
Pro tip: Remember, quality content resonates and keeps readers coming back for more.
Some important tools with their purpose are illustrated below:
- Grammarly: aids in proofreading and grammar checking to rectify typos.
- ProWritingAid: offers comprehensive writing analysis and improvements.
- Hemingway: helps in achieving clear and easy-to-read content.
Don’t miss out on our guide if you want to know the best free tools for content writing.
5. Leverage Internal and External Linking
Source: Freepik
Last but not least, linking is a crucial factor in blog writing best practices.
Internal and external linking is the process of adding hyperlinks to your content that point to other pages on your website and to other websites, respectively.
Incorporate relevant keywords into the anchor text of your internal links. They help improve your content’s SEO, user experience, and authority.
As for external links, be sure to check through and verify the credibility of your source. Add only reputable ones to your blog posts with verified information or relatable statistics and trends.
Quick Tip: Consider setting external links to open in new tabs, allowing readers to easily return to your content.
Conclusion
It’s time to conclude the blog post best practices. Post consistently, optimize with what works best for your audience, and happy posting!
If you want to start your own blog and want to make the process quicker, you can make a list of ideas. Here’s our easy-to-use and fully customized Free Blog Post Idea Generator to create multiple ideas in one go! Try using it and get unlimited ideas for free!
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.