Shopify shares in their Help Center that blogging is a good practice to improve SEO (search engine optimization) and win more traffic. Now, are you looking for the best strategies to keep in mind when starting a personal blog to grow your Shopify store? If so, you’ve come to the right place (to explore the best Shopify blogs)!
Source: Freepik
In this article, we’ll take a closer look at why having a blog for your Shopify store is necessary. Furthermore, we’ll share some valuable tips with you so you can make the most of your Shopify blog. Finally, we’ll analyze the top 10 Shopify blog examples’ blogging strategy. There are many exciting things to explore in this blog, so stay with us!
Why Should You Have a Blog for Your Shopify Store?
Source: Freepik
Your Shopify blog can attract more customers, boost sales, and build a loyal fan base. Thinking how? Check out six reasons below why your Shopify store needs a blog in its life:
- To better SEO rankings: One of the main benefits of having a blog for your Shopify store is that it can boost your SEO. If you publish well-optimized blogs regularly, you increase the chances of your store ranking higher on search engine results pages (SERPs).
- To drive organic traffic: According to a HubSpot study, businesses with blogs receive 55% more website visitors than those with no blogs. These visitors can potentially convert into leads and customers for your Shopify store.
- To showcase product details: Blogging allows you to provide detailed information about your products and their uses, which can help potential customers make informed purchasing decisions
- To establish your authority and expertise: Your blog is an excellent avenue to showcase your products or services in action. Through informative articles, case studies, or product reviews, you can highlight the benefits and value your offerings bring to your customers.
- To build backlinks and social media shares: Publishing valuable content on your blog can help you build backlinks. They are essential for improving your search engine rankings. Additionally, engaging blog content is more likely to be shared on social media, further increasing your reach and visibility.
- To enhance customer support and satisfaction: Your customers are your best source of feedback and insights. Respond to comments, answer questions, and engage with them. This creates a community around your brand, making customers feel valued and heard. Happy customers are repeat customers, and who doesn’t want that?
5 Tips to Make the Most of Your Shopify Blog
Source: Freepik
Here are some of the best tips to make the most of your Shopify blog.
- Select a visually appealing and user-friendly theme for your blog to enhance its performance and appeal to your audience. You can find free Shopify themes available for easy setup in your Shopify dashboard.
- Conduct extensive keyword research before you begin. Incorporate relevant keywords in your blog post titles, headings, and throughout the content to improve your visibility in search engine results. Additionally, optimize your meta descriptions and include alt tags for your images.
- Think about the length of your blogs. Long-form blog posts do better when it comes to Google ranking and boosting readership. Shopify blogs are mostly guides, how-to articles, or tutorials. Hence, they should consist of 2000+ words. If your blog post is 2500+ words, chances are higher that it’ll get ranked on SERP.
- Use eye-catching visuals like images and videos to make your blog posts visually appealing. This not only grabs attention but also enhances the overall user experience. Do make sure your visuals relate to your products and brand.
- Post consistently to keep your audience engaged with your content. Inconsistent blogging has the potential to harm your SEO growth. Hence, create a posting schedule and mention there which blog to post and at what time.
What makes a blog successful is a readworthy guide for all beginner and expert bloggers with knowledgeable stuff!
Our 10 Picks for the Best Shopify Blogs
Whether you’re a beginner or an experienced entrepreneur, these best Shopify blogs are a must-read for anyone. They’ll help you to learn the most common strategies and make the most of your own Shopify blog.
Great Jones
Source: Great Jones
Great Jones is one of the best Shopify blogs and they’re rocking it with an awesome blogging strategy. First off, they focus on telling interesting stories to make readers come for more. Once you start reading their blogs, it feels like you’re stepping into a friendly kitchen rather than a boring online store.
You can follow this blog to learn how to craft engaging and compelling content for your readers so they crave more before leaving. Make your readers feel like they’re not just customers but a part of something special.
Brilliant Business Moms
Source: Brilliant Business Moms
Brilliant Business Moms is our second pick in the best business blogs on Shopify. The reason is quite simple: they’re nailing it with their blogging approach. The worth-checking feature of this blog is super practical tips for moms in business. It’s like having a friend who’s been there, done that, and is ready to spill all the secrets.
Another cool thing is how they keep it real. The blog isn’t all about shiny success stories; they also share the struggles and challenges of being a business mom. So, if you’re into blogging, here’s the lesson: Be practical, share helpful tips, and don’t be afraid to show the not-so-perfect side of things.
Hello Tushy
Source: HelloTushy
HelloTushy is a Shopify store that sells bidets and other bathroom accessories. Their blog is one of the best Shopify blog examples for creative content and high traffic. They use humor and personality to make their blog stand out. It is full of witty and catchy headlines.
For instance, “A Zero Waste Bathroom is Easier than You Think!”, “Dead Butt Syndrome: It’s a Real Thing! What You Should Know”, and “Ettitude x TUSHY: Why We Love Bamboo!” are some prominent blogs of theirs that highlight the impact of using a conversational and playful tone to make your content more engaging and entertaining. This way you can make the most of your blog!
NuunLife
Source: NuunLife
NuunLife is a Shopify store that aims to keep its customers well-hydrated. It offers electrolytes, vitamins, and immunity support. Their blog features stories, tips, and insights from the Nuun community.
What excites us most about their blog is its friendly and conversational tone. Moreover, they invite their readers to join the conversation by leaving comments and sharing their stories. Jot down these strategies to implement in your blog and keep your audience coming back for more!
Pretty Presets and Actions
Source: Pretty Presets and Actions
One of the best Shopify blogs, Pretty Presets and Actions focuses on making photography easy for beginners and has awesome stuff for pros too. They excel at incorporating user-generated content into their blog.
They frequently demonstrate the before-and-after effects of their presets and actions. It allows potential customers to see the transformative power of their offerings. Resultantly, this approach helps to build trust and increase the likelihood of conversions. For anyone into blogging, here’s the takeaway: Keep it simple and practical. Take it from this blog and don’t be overly technical.
Beardbrand
Source: Beardbrand
If you’re looking for the best Shopify blog examples, here’s one! Beardbrand has got its blogging strategy down to a T! Instead of just selling beard products, they share expert tips and grooming advice. It’s more like having your grooming guru. Another cool thing is how they build a lifestyle and a complete vibe around their brand.
They share content that fits the lifestyle – from grooming routines to style tips. So, here’s the scoop for all the bloggers out there. Share your expertise. Be the go-to source for information in your niche. And, think beyond your products – create a lifestyle around your brand.
Printful
Source: Printful
Printful as an example of the best Shopify blog has implemented a smart strategy! They provide loads of tips and guides on how to launch and run an online store. This blog is like your tech-savvy business friend giving you all the deets on what to do and how to do it!
Here’s the insider tip that we can take as a key message from this blog: instead of just talking about your products; share knowledge that your audience can use. And, bring in real stories to make it relatable. Printful is showing us that a blog can be a powerhouse of information and inspiration for those looking to dive into the world of online businesses.
RetroSupply Co.
Source: RetroSupply Co.
RetroSupply Co. on Shopify nails it by focusing on creativity in their blog. Seamlessly blending nostalgia with modern design, they share design inspiration and provide practical how-to guides for their products. Their blogs blend retro charm with a commitment to empower creatives with the tools and know-how to bring their artistic visions to life.
Take a cue from them by making your blog a hub of creativity and offering helpful guides for your audience. Embrace this strategy for your blog to transform your brand into a go-to source of inspiration and a trusted guide for your audience.
Gymshark
Source: Gymshark
Gymshark, a Shopify retail blog, excels by featuring workout inspiration and practical fitness tips in their blog. Their platform serves as a dynamic space that goes beyond a traditional store, offering valuable content for fitness enthusiasts.
Emulate their strategy by making your blog a hub for your niche’s enthusiasts (or your readers from any walk of life) that they can count on. Share routines and relevant tips, and highlight your products in action. This approach turns your blog into not just a store but a valuable resource for fans of your niche.
Rumpl
Source: Rumpl
Rumpl stands out as one of the coolest Shopify blogs. It showcases outdoor adventures and provides tips for a cozy outdoor lifestyle. If you’re looking to start a blog for outdoor enthusiasts, it’s perfect to follow and get valuable tips from.
Similarly, you can share stories and camping hacks, and market your products in real-life settings. That’s how your blog could become a blend of adventure inspiration and a practical guide for your audience. Don’t forget to add some personal outdoor life stories that can captivate your blog visitors!
Final Thoughts
Having a blog for your Shopify store can work wonders. Implement content planning techniques and incorporate SEO best practices to go the extra mile and make your blog count. Visit the best Shopify blogs we discussed to understand and get insight into what they’re doing right and what we can learn from their blogging strategy. You can create your own by implementing any of these strategies suitable for your blog.
Do you want to get a lot of content ideas for your next Shopify eCommerce blog? If yes, then try using our Free Blog Post Idea Generator. Yeah, you read it right, it’s absolutely free and 100% customizable. Try it now to craft compelling content for your next blog.
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.