A surprising 48% of content produced by marketers is outsourced, especially to blog post writing services. Source: Forbes Advisor I’m not saying it’s wrong. But as a content marketer, I can’t imagine talking to my audience through a third-party writer. It’s like hiring someone else to convey my message. The…

Content builds relationships. Relationships are built on trust. Trust drives revenue. — Andrew Davis This quote clearly states that blogging revenue starts with content that builds relationships (with the readers)! Spoiler Alert: In this post, we’ll zero in on the most successful blogs and their secret strategies to win hearts…

A few days ago, I opened up Threads. While scrolling, I came across a hilarious post from Art of Poets that caught me off guard. Source: Art of Poets It was one of those quotes that left me in total shock at first, then had me laughing out loud. I…

By 2028, it’s forecasted that up to 50% of all search traffic could be routed through AI chatbots. Source: Gartner That may sound far off… But when you look at how quickly tools like Google’s Gemini and OpenAI’s ChatGPT have gained momentum in the past year, you can see the…

Why does Sephora offer a virtual try-on experience? Their products are already amazing, and people love them. So, why go the extra mile? Because Sephora understands that it’s not just about great products anymore. It’s about giving customers what they’re really after; a personalized and immersive shopping experience. And today,…

Let me take you back to 2023. That was the year AI went from hype to reality and became a part of daily life. We were all using it to write content, create art, and even code. At the time, Generative AI was the breakthrough that made everyone feel like…

Research shows that around 91.5% of people click only on the first page of Google search results, and only 4.8% click on the second page. These figures clearly show how important search engine rankings are. But how does that affect you and your content? Source: Freepik  Your blog’s SEO titles…

Who doesn’t know that approximately 7,500,000 posts are published every single day? And that means an equal number of headlines are created daily too! As a writer, it’s more important than ever to think about how to stand out in the sea of content and headlines. Source: Freepik If there’s…

If you’re reading this, chances are you love sports and have plenty to say about them. Why not turn your passion into a blog? With approximately 3.5B football, 2.5B cricket, and 2B hockey fans globally, there’s no shortage of people eager to read sports content. Source: Freepik Whether you’re a…

Do you know that uplifting or inspirational content triggers dopamine, making readers feel good and more likely to engage? Believe it or not, emotions influence seven out of ten decisions. As a blogger, not taking advantage of inspirational content ideas would be a missed opportunity. But that’s not going to…